Reni Odetoyinbo


Women of color are reaching great heights in the financial world. They are pathfinders for the younger generation to trend, especially black women. It resonates better when someone who looks like you smash similar goals that you desire to accomplish. Their financial achievement serves as encouragement that if they could meet their objective you sure can!

In a homogeneous industry and the so-called imposter syndrome that serves as a barrier, it is liberating to see female financial gurus break those barriers and stand as mentors for women majoring in finance.

On their social media handles, books, and communities these financial experts give inspiration, resources, and tips for improving money habits and gaining financial freedom.

Here are 11 female financial gurus you need to follow in 2023

  1. Raya Reaves

At her site ‘CityGirlSavings’ a lot of information is shared with women attempting an economic reset on their way to fiscal success.

She learned through her experience of facing eviction the importance of budgeting. From paying off thousands in credit card debt in under a year she quickly got to a million dollars in retirement savings.

Raya Reaves founded her website to empower and educate working-class women to obtain financial independence through money management system, budgeting, expenditure accountability, and debt payoff processes.

From DIY money mastery to individual coaching, you’ll discover several ways to obtain financial liberty with Reaves. There are blog posts, recommended reads, pinned posts, kits, guides, and freebies for you if funds are restricted. If you want further one-on-one guide she’ll develop a budget for you.

Reaves helps women business owners and offers a community for working with other women on your journey to breaking financial challenges for free.

Raya Reaves
Raya Reaves
  1. Lynnette Khalfani-Cox

Lynnette Khalfani-Cox is also known as ‘The Money Coach,’ who you might have seen in major media networks on television, or read her books like Zero Debt, New York Times bestsellers, The Ultimate Guide to Financial Freedom all over America.

She is a co-owner of the Money Coach LLC with her husband which was launched in 2003. Previously, Lynette, the ex-financial news journalist wrote for Associated Press, Wall Street Journal, Philadelphia Inquirer, and other media platforms.

Lynette with her co-founder provides courses and workshops on financial literacy subjects on their website ‘Ask the Money.’

Khalfani-Cox discusses her knowledge of numerous personal monetary topics on her blog and video-based program. The program covers improving credit, paying for college, lowering debt, saving, budgeting, entrepreneurship, securing mortgages,  and wealth generation.

Lynnette Khalfani-Cox
Lynnette Khalfani-Cox

3. Nimi Akinkugbe

She is the Chief Executive Officer and Founder of Bestman Games Ltd. She has 23 years of experience working with Stanbic IBTC Bank Plc.

Nimi is on a mission to empower people with financial security through her online platforms: Money Matters with Nimi, speaking engagements, Monopoly Board Games, her books, television, and radio appearances.

Her channels offers honest financial knowledge of understanding wealth management issues and personal finance that empower men and women to take responsibility for the money matters in their lives.

Female financial guru
Nimi Akinkugbe

4. Tonya Rapley

As a millennial money guru, Tony Rapley commits to matching the common millennial paycheck-to-paycheck process. She is a co-founder of the FinTech app and offers workshops for clients all over America.

Tonya Rapley
Tonya Rapley

5. Sola Adesakin

Sola Adesakin is an established Chartered Accountant with over 17 years of experience in SMEs and Personal finance. She is the CEO and Lead Coach of Smart Stewards.

Sola is a Conference/Seminar Speaker and Personal Finance Coach. Through the Smart Stewards Academy and her blog, she has assisted a lot of people to enjoy wealth and financial liberty.


Female financial guru


6. Jamila Souffrant

Jamila Souffrant is a personal finance expert that urges her followers to enjoy the journey of pursuing financial liberty. She moved from being a guest on Good Morning America (GMA) to feature in the New York Times. She teaches her audience to comprehend how peer pressure, mental health, and even family traditions, impact our financial processes

Jamila Souffrant
Jamila Souffrant

7. Reni Odetoyinbo

Reni is a  content creator, marketing consultant and finance enthusiast based in Toronto, Canada. She shares content centered around  resources around career development, lifestyle and financial literacy on her Youtube channel. After buying her first house at the age of 23, she decided to share her knowledge with others with the goal of helping  them become more financially literate and share tips to help them excel in their careers. From finance to career and lifestyle content, Reni’s aim is to make complex topics, simple.

Financial expert
Reni Odetoyinbo

8. Vanessa Ideh Adekoya

Vanessa has managed to turn YouTube into a lucrative business, and she is now teaching other women how to do it. In April 2020 she joined Youtube and started creating content around trending topics, and in June 2021, the certified financial education instructor (CFEI) and former accountant decided to start from scratch and build a brand-new channel called, Launch To Wealth.

The platform has now evolved into a goldmine, making Vanessa one of the top black Youtubers in the world. In November 2021, she made $23,700 from her YouTube channel in just five months of launching it, and her subscribers increased significantly. The inspiring financial coach has turned her hobby into a career, and she is reaping the fruit of her labour, hard work and tenacity. Vanessa

Vanessa Ideh Interview with Women of Rubies

9. Jennifer Awirigwe

Jennifer Awirigwe is a financial guru who has leveraged the social media space to discover the right community to serve. She is the founder of FinTribe and is also known as Financial Jennifer.

Awirigwe is out to increase the population of financial gurus by providing people with easy-to-understand guides on an individual’s financial management.

Through her online platform – FinTribe, Jennifer established a network for financial literacy for people in Nigeria by enabling them to discover the right information expected to invest wisely.

Female Financial Gurus
Jennifer Awirigwe

10. Clarissa the Budget Queen

Clarissa is one of the financial gurus who believe that no matter the money you make you should properly manage it.  She is popularly known by her fans as ‘The Money Coach,’ because she not only teaches but practices as she once paid off $43,000 in credit card debt in a year and 4 months.

Clarissa uses her Instagram account strategically to educate working-class women on how to manage, make, and multiply money so they can enjoy a good living.

Female financial gurus

11. Nicole Hatcher

Nicole Hatcher owns a community called the ‘Frugal Chic Life.’ She is on a mission to achieve financial liberty in over 10 years. She is sharing useful acquired knowledge with others along her journey.

Her mission is focused on debt elimination, spending wisely, investing, saving long-term, and still being ‘chic.’

Nicole offers free YouTube video trainings as well as courses and products on investing, one-on-one coaching, consultation sessions, side hustles, and budgeting. She is one of the amazing female financial gurus amking a difference.

Female Financial Gurus

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