Omolabake Bode Matthew


On August 18, Esther Ijewere, Social Entrepreneur and Founder of Rubies Ink Initiative, posted a picture of her makeup free face with a hairnet on her head, with a goofy caption to promote self love.

See post below:


The goofy post apparently didn’t sit well with a ‘concerned’ Facebook follower who believed a ‘woman of class’ shouldn’t be posting a picture with hairnet, so she sent a lengthy message to rebuke Esther.

See the message below:

I woke up to this ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡ in my Inbox. I removed the names of the people she mentioned to avoid conflict.

“Esther I have been seeing your post and to be candid I am highly disappointed in you and I have to bear my mind as someone who I’ve been following you for at least 8 years.

Your last post with the Hair net comes in very bad taste for woman of class. I wanted to reach out last week as well when you posted about the Fuji guy and wondered if your account had been hacked , then I saw you responding to comments.

This is very disappointing for a women’s advocate. Please pull down the photo and picture. People like ร—ร—ร—ร—ร—ร—ร—ร—ร— won’t do this. Go on their timeline and see what they share daily to Inspire other women.

I just felt I should say this as I have been bothered, even had to talk to ร—ร—ร—ร—ร—ร—ร—ร— since you seem close to her and asked her to pass the message.

Have a good evening dear.”

That message inspired the #HairnetChallenge. Esther created a plot twist out of the message by launching the #HairnetChallenge to preach self love and encourage women to be themselves.

With the likes of Patricia Nwanyioma Sparkle, Defunke Adewunmi, Rahmatallahi Muh Awwal, and Olasunkanmi Momooreoluwa championing the Challenge by posting pictures of them wearing their hairnets, more people were encouraged to upload pictures of them proudly wearing their hairnets.

See photos below:

Patricia Nwanyioma Sparkle


Olasunkanmi Momooreoluwa


Rahmatallahi Muh Awwal


A man also particiapated on behalf of his girlfriend


Omolabake Bode Matthew, Bims Oreofe, Defunke Adewunmi, Sparkle Diva, Patricia Nwanyioma Sparkle, and other anonymous donors, all donated rewards in cash and kind to winners of the #HairnetChallenge.

At the end of the challenge, Kehinde Bukola won with 131 Facebook likes. 2nd winner was Ononye Lauretta Onyeka, and the 3rd winner was Blessing Awulotu Felix. The winners all got their rewards in cash and kind.


At the end of the Challenge, a whole lot of women were left feeling more proud of and loving themselves the more, which was the sole purpose of the Challenge.