Oluwafunmilayo Ajala, a name synonymous with expertise in Corporate and Digital Communications, has carved a remarkable path in the realm of political communication over the last decade. With an uncanny knack for stakeholder management and a flair for implementing digital, internal, and external communication strategies, Funmi, as she is affectionately known, has left an indelible mark in the field.
Academic Credentials that Shine
Funmi’s journey began with a solid foundation in education. Armed with an HND in Computer Sciencefrom Yaba College of Technology, she delved into the world of journalism with a PGD (Journalism) from the Pan Atlantic University. Her quest for knowledge led her to Spain, where she earned a Master’s in Corporate and Marketing Communication from IE University, Madrid. As a testament to her commitment to excellence, she proudly bears the title of Fellow of the International Institute of Journalism (IIJ), Berlin, Germany.
The Early Steps into Journalism
Funmi’s journey started with a significant leap as she joined 234Next, a newspaper under the leadership of renowned Pulitzer Prize Winner Dele Olojede. In an unforgettable experience, she took charge of the launch of 234next.com, the online platform for the NEXT newspaper, when her editor was away. This marked the beginning of her exploration into the dynamic world of storytelling.
Training and Empowering Others
Funmi’s ascent in the newsroom was swift, and she soon found herself in leadership roles. She played a pivotal role in training and empowering a diverse team of over 90 staff members, equipping them with the skills to navigate the proprietary Content Management System (CMS). Her editorial prowess was undeniable as she actively participated in editorial meetings, shaping news content and flow.
Leading the Digital Revolution
Her tenure in the newsroom saw her lead a team of ten online desk content producers. Under her guidance, collaboration thrived, productivity soared, and results spoke volumes. 234next.com emerged as Nigeria’s premier online news platform, a testament to her dedication and vision.
A Shift into Public Policy and Governance
Funmi’s career took a significant turn when she was handpicked as the Senior Technical Assistant in Digital Media to the Governor of Ekiti State, Dr. Kayode Fayemi, in 2011. This marked the beginning of her journey in public service, where she worked closely with government officials, civil societies, grassroots communities, and the general public.
Transformative Communication Strategies
In this role, Funmi executed innovative communication strategies that propelled the State’s online presence to unprecedented heights. The State witnessed a remarkable 1,700% surge in social media followership and an engaging online community with an 80% engagement rate on the Governor’s account. Her adept use of insights and analytics facilitated informed communication for the betterment of the State.
Impactful Stints and Brand Building
Funmi’s expertise also extended to the Nigerian Governor’s Forum (NGF) and the Nigerian Federal Ministry of Mines and Steel, where she contributed to shaping their digital communication strategies. Her career came full circle as she returned to Ekiti State, serving as the Senior Special Assistant (Media and Public Affairs) to the First Lady, Erelu Bisi Fayemi, for a second term in office. Here, she orchestrated a strategic communication plan that generated a staggering 90% increase in brand awareness, organic growth of 110% in social media followership, and over 100K visits across various digital channels.
A Journey of Giving Back
Funmi’s dedication to empowering others is evident throughout her journey. She chaired Digital Communications for a gubernatorial campaign and played pivotal roles in three gubernatorial campaigns. Beyond her professional pursuits, she constantly enhances her skills through online courses and reading, staying at the forefront of digital communication trends.
A Passion for Visual Storytelling
When not immersed in developing and executing communication strategies, Funmi channels her creativity into visual storytelling through photography and videography. She is also deeply committed to giving back to the community, as evidenced by her involvement in initiatives like AIESEC and Junior Achievement Nigeria (JAN), where she imparts essential business and entrepreneurship knowledge to young minds.
Oluwafunmilayo Ajala’s journey is a testament to the power of expertise, dedication, and a passion for continuous learning. As she continues to make her mark in the world of communication, her story serves as an inspiration to all who aspire to master the art of effective communication and make a positive impact on society.