Priscilla Iyari is a results-driven Brand and Marketing Communications professional with over 14 years of experience developing and executing brilliant strategies that have built beloved brands across various industries in 16 countries. Her expertise spans diverse sectors, including financial services, sports, consumer packaged goods (CPG), technology, non-profit, consulting, and healthcare. With a passion for excellence and a keen eye for detail, Priscilla consistently drives positive bottom-line impacts and amplifies brand influence for the organizations she supports.
Current Role and Impact
Currently, Priscilla serves as the Regional Marketing and Communications Outreach Officer at FACE Coalition, where she plays a pivotal role in connecting Black entrepreneurs to funding, resources, opportunities, and wrap-around support. Her work helps scale their businesses and facilitates the creation of generational wealth. Priscilla’s commitment to empowering others is evident in her strategic approach and her dedication to fostering an inclusive business environment.
Academic Excellence and Recognition
In addition to her professional commitments, Priscilla is furthering her education by enrolling in an Executive MBA Program (double honors) at Queens and Cornell Universities. This endeavour showcases her dedication to personal growth and lifelong learning, allowing her to stay at the forefront of industry trends and best practices.
Her remarkable contributions have not gone unnoticed. Priscilla is an alumna of several prestigious awards, including the United Nations Women and UNDP International Women’s Day Award in 2023 for her outstanding contributions to Gender Equality in the Private Sector. She also received the Cannes Young Lions Award for Public Relations in France and participated in the Atlas Corps Leadership Institute for Community Development in the US. Additionally, she holds a Postgraduate Diploma in Stakeholder Management from the University of Pretoria, alongside certifications in Brand Management and Advertising.
Empowering Women through TAVS
Beyond her professional achievements, Priscilla is the founder of The Actionable Visioning Scheme (TAVS), a mentorship program that has empowered over 150 minority women (aged 25-45) across four continents in less than two years. Through TAVS, participants benefit from peer accountability, actionable resources, and tools that have led to impressive results: 70% of mentees have landed bigger career opportunities, and 88% have surpassed their annual financial goals.
A Sought-After Speaker
Priscilla’s wealth of knowledge and experience makes her a sought-after speaker. She has graced various panels, workshops, and conferences, where she inspires and motivates audiences by sharing her unique insights and lived experiences. Her ability to connect with people and convey powerful messages has established her as a respected voice in the industry.
Personal Life
Outside of her professional pursuits, Priscilla enjoys exploring the world with her best friend, Ewere, and has a soft spot for Hallmark movies. Her vibrant personality and love for adventure complement her professional accomplishments, making her a well-rounded individual committed to making a positive impact.
Conclusion
Priscilla Iyari exemplifies what it means to be a leader in brand and marketing communications. Her dedication to excellence, empowerment, and positive change sets her apart as a true trailblazer in her field. As she continues to inspire others and build meaningful connections, Priscilla is undoubtedly a force to be reckoned with in the world of business and beyond.