Abiodun Adetu is a dynamic media professional, cultural ambassador, and community leader dedicated to amplifying African narratives, celebrating heritage, and empowering the African diaspora in Canada. As the founder and Editor-in-Chief of Kara Magazine, she has created a platform that showcases the richness of African culture while fostering meaningful conversations among young African-Canadians. In the fast-paced world of media, her voice stands out as a powerful force for representation and cultural storytelling.

“Our stories deserve to be told with authenticity and pride,” says Adetu. “Through Kara Magazine and my various platforms, I want to ensure that African voices are not only heard but also celebrated globally.”

A Media Powerhouse with a Vision

Adetu’s journey in the media industry is one of passion and purpose. With a background in television and radio, she began her career in Nigeria as a TV presenter, radio journalist, marketing executive, actress, model, and sales executive. Her extensive experience in broadcasting, advertising, and brand management set the foundation for her transition into entrepreneurship, where she now leads multiple ventures that bridge cultural gaps through storytelling, marketing, and strategic communications.

As the CEO of Babsomo Communications Media, she oversees a media and event production company that serves both B2B and B2C organizations. Her impressive portfolio includes brands such as DHL Nigeria, Interswitch, Wakanow, Nottingham Trent University, Lagos Business School, and Mobil Nigeria. Additionally, she serves as the Executive Director of Property First Show and Global Expertise, two platforms dedicated to providing valuable insights via YouTube.

Naija Market Day: A Cultural Revolution in Canada

One of Adetu’s most groundbreaking initiatives is Naija Market Day, an event that has become the largest African market gathering in Canada. Designed to celebrate African heritage while fostering economic empowerment, the event brings together over 150 small business vendors, authentic African products, vibrant music, and cultural showcases. To date, it has attracted thousands across cities such as Calgary, Winnipeg, and Brandon.

With its growing success, Naija Market Day is expanding to eight cities across Canada, including Brampton, Brandon, Hamilton, Calgary, Regina, Edmonton, Winnipeg, and even Minnesota in the United States. The event has garnered multiple awards and extensive international media recognition, solidifying its impact in fostering cultural appreciation and economic empowerment.

A Commitment to Community and Leadership

Beyond media and entrepreneurship, Adetu’s dedication to community service is equally commendable. She serves in multiple leadership roles, including as a board member of the Winnipeg Committee for Safety, Membership Director for the Sage Creek Residential Association, and Board Member of Junior Chamber International Lagos Royale. Additionally, she volunteers with the media department of Springs Church and contributes as a Senior Technical Advisor on Branding for the Tunde Oloyede Gubernatorial Campaign Team.

Her work continues to create opportunities for African entrepreneurs and professionals, ensuring that African culture is both recognized and respected within Canadian society. “Representation matters,” Adetu emphasizes. “If we don’t tell our stories, someone else will—often in a way that doesn’t reflect our truth.”

A Legacy of Excellence

A Harvard Business School Online alumna, Adetu is a member of the Canadian Public Relations Society, the Nigerian Institute of Public Relations, the Advertising Practitioners Council of Nigeria, and the Association of Voice-Over Artists. Her influence extends beyond media into advocacy, mentorship, and cultural diplomacy, making her a force to be reckoned with in both African and Canadian communities.

Fondly called ‘Toke’ by those closest to her, she is happily married to Peter Adetu, a property consultant, and together they are raising three wonderful children.

To learn more about Abiodun ‘Toke’ Adetu and her groundbreaking work, connect with her on LinkedIn or reach out via email at toke@babsomocommunications.com. or Follow @naijamarketday on Instagram