Karrie Brady - Women of Rubies

Karrie Brady is a 24-year-old business coach and sales expert. Her income is currently bringing in $750K annually.

Karrie teaches women how to become coaches, educators, within their respective fields. She shows them how to turn their expertise into something that can help others and as well build their income, too.

She believes the opportunities for this is limitless.

After leaving school for biomedical engineering, she had returned home to take care of her father following an accident. Needing a way to make money in a flexible way, she began her business as a fitness and health coach at just 19-years-old. Her selling power became popular, and soon influencers were hiring her to sell their own products.

Today, Karrie Brady’s own clients use her expertise through one of the following:

One-on-one coaching
A mastermind group
A course for small audiences
A course for building authority
A forthcoming course on pivoting to online education.

Brady wants all women to know they have the power and potential to monetize their skillsets in a similar way.

“There are probably 40 different ways that people can get into online education. There’s coaching, they can create courses or memberships, e-books are so common, too,” she explains. “There are so many opportunities. A gardener could be an educator. You could create a course or book called ‘How To Take Care Of The 10 Most Popular Houseplants.’”

To date, some of Brady’s biggest successes include one woman who, in her first year of coaching, grossed $220K and saved $120K of it. Another was a photographer who transitioned to coaching and earned an additional $75K in her first year.

However, it’s not just about learning how to package your knowledge into a course, book, or coaching program. It’s first about learning how to position, market and brand yourself to draw in potential clients in the first place.

“I think what people need to realize is that in today’s day-in-age, they want to buy from someone they are connected to. They want to be able to stand behind the brand,” Brady shares. “When you’re positing yourself as an authority and building up a social media presence, you are humanizing your business. It allows people to feel more invested in you and it allows people to stand behind your brand in more ways than just the product.”

“There are three people you’re selling to,” Brady explains. “The person who doesn’t even know that their problem exists; the person who knows the problem but not the solution; and the person who knows the problem and the solution. The last one is who you are positing the offer to.” .

Brady explains that the biggest obstacle she sees women facing is the dreaded imposter syndrome. It’s an issue, she says, that requires a lot of work to overcome. “People feel like they are not enough, they are not ready. If you’re ‘ready,’ you’ve waited too long. There’s so much power that you have. You only need to be two steps ahead of someone to effectively coach them.”

“Any skillset can be turned into education,” Brady says.

“There are billions of people in the world, and I can think out of the top off my head there are probably 10 people in their current audience that would love to learn from you.”

She helps her clients with from the “magic formula” to writing an Instagram bio, which photos are more appealing (she argues that straight-on is most inviting, second best is when your head is turned toward the follow button, as sort of a subliminal nod). She also coaches on making SEO-optimized content, to doing your captions the correct way, or how to nail the exact verbiage that would appeal to a potential client.

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