How to amke affirmations work for you


Esther Ijewere is a multi-award-winning journalist, author, entrepreneur, activist, and brand Influencer. She is passionate about advocacy, media visibility, and counseling on issues centered around women, family values, mental and emotional well-being, and sharing inspiring stories.

She is also the founder of Rubies Ink Initiative for Women and Children, an umbrella organization that covers several women and girl child-related projects including Walk Against Rape, Women of Rubies, Project Capable, and the College Acquaintance Rape Education outreach programme.

Esther Ijewere-Women of Rubies

Women of Rubies

As a storyteller, she uses her Women of Rubies  newspaper column and online platform to highlight the contributions of Nigerian-Canadian women. Esther’s stories often focus on the experiences of women, particularly those of Nigerian-Canadian women, and the unique challenges they face as immigrants in Canada. She has featured over one thousand women since the inception of the platform in 2015.

Author of two books

Esther Ijewere took her activism to another level by authoring her first book in 2013 book titled “Breaking the Silence” which is a guide to educating young women on the knowledge needed to survive sexual situations. The book also emphasizes that every woman is prone to being sexually assaulted at some point in her life and provides guidance on places to avoid and the existence of laws to protect against perpetrators.

The book has helped to create an avenue for people to come forward with their stories without fear of stigmatization and more than 50,000 copies have been donated, and it is endorsed by the Ministry of Women Affairs in Nigeria.

Ijewere Esther
Esther’s book is available for order via book.estherijewere.com

Esther’s fast-selling second book “How to Make Affirmations Work For You” analyses how to make affirmations work in your daily life, business, and relationships,  and is available on Amazon, Selar, Okadabooks, and Worital


Esther is also the host of #GettalkingwithEsther, a syndicated Youtube and Instagram live online talk show anchored by Esther aimed at helping people find their voice and communicate their thoughts through words, and promote positivity on social media.

Vital Voices

She is a Fellow with Vital Voices Global Leadership USA and has dedicated her life to counseling and advocacy in these areas. She has toured over 20 secondary schools to provide counsel and share messages of hope, and frequently participates in public dialogues, panels, and roundtables to share stories, experiences, and insights on a wide range of topics affecting women and girls.

Awards and recognition

Esther Ijewere is a young leader who has received numerous awards. She is the youngest recipient of The Idea Builders Women Mentoring Women Award, winning Mentee of the Year in 2010 and the “Women Enterprise Award” from Vital Voices International & Exxon Mobil.

In 2012, she received the award for “Best Use of Advocacy” from her alma mater, Olabisi Onabanjo University. In 2016, Esther won four awards for her platform Women of Rubies, including “Young Person of the Year” , “Wise Women in Media” “Social Entrepreneur of the Year” and “Social Innovation Awards” awards.

She was recently nominated for the Universal Women’s Network – Women of Inspiration awards in Canada.

Esther continues to be recognized for her advocacy and leadership in the field of women’s rights and empowerment.