Opeyemi Ehi-Joshua is the CEO/Co-founder of Hectares Digital Limited. She has a Bachelor’s Degree in Statistics from the Premier University of Ibadan and a background in sales, service quality assurance, and customer experience management in the Tech and Banking Industry.
She is a certified Digital Marketing Expert and Blockchain enthusiast with experience in performance marketing, growth marketing, lead generation, and product marketing.
Her skill set and expertise cuts across the use of major ad managers, marketing automation tools, analytics tools, SEM/SEO, Power BI, and MySQL as important digital tools in solving the salient pain points in user acquisitions, gathering relevant data and making informed business decisions for Tech Start-ups.
As an experienced Performance Marketing Expert, Opeyemi is passionate about growing and scaling SMEs and start-ups. She works with SMEs to launch, grow and scale their business online through creative content, storytelling, business advisory, insightful data, creative web design, and digital marketing.
In the last 4 years, she has worked with hundreds of start-ups to generate 6 and 7 figures, leading hundreds of successful marketing campaigns and growth-driven digital marketing strategies that leverage the most effective growth tactics for lead generation, brand awareness, and increased sales revenue.
She worked extensively across different Business niches – B2C, B2B, e-commerce and Digital Product led-businesses to develop and execute results-driven business objectives.
Opeyemi is an alumnus of the Tony Elumelu Entrepreneurship Foundation 2019, Cherie Blair Foundation for Women, Future Female Business School, Binance Blockchain Technology for Women, and Google Andela Developer.
Opeyemi founded Hectares Digital, a digital marketing and solution company that specializes in digital marketing, growth marketing, performance marketing, digital solutions, and digital skills training.
She is also the founder of THEPROPAS (The Professional Assistants), a business hub that specializes in helping start-ups and SMEs start, grow, and scale their businesses online.
Their services include CAC business registration, business documentation such as business plan, standard operating procedures (SOP), service level agreements (SLA), proposal, pitch deck, business start-up advisory, sponsored ad fixing and ads campaign management, and social media management for SMEs.
She started her company to help more start-ups leverage the power of digital technology to reach their target customers, boost sales and increase brand awareness.
Opeyemi Ehi-Joshua has trained and worked with over 2000 SMEs and MSMEs since inception in 2019 and hopes to train more than 5000 small business owners before December 2024 through free digital skills training and online courses for business growth.
She has assisted several business owners to generate 6 and 7 figures respectively in revenue with great ROAS for digital product-led businesses and other business niches in Africa and Europe.