You may remember that last June, the social media platform introduced advanced comment filters intended to wipe out hurtful remarks. Instead of just filtering out words and phrases that are seen as offensive, Instagram uses machine learning to take context into account, both helping to erase more offensive comments while flagging fewer false positives.
Now, that technology is expanding, just in time for October’s National Bullying Prevention Month. Here’s a rundown of the new features:
Detecting bullying in photos
Instagram will now apply that advanced machine learning to photos and captions so its Community Operations team can more “proactively detect bullying,” Instagram head Adam Mosseri said in a release. He also expressed concern for protecting the platform’s youngest users, since teens experience higher rates of bullying online than others. (A 2017 report by the Centers for Disease Control and Prevention estimated that 14.9% of high school students were electronically bullied in the 12 months prior to their survey.)
This new feature is rolling out to all users in the coming weeks.
Bullying comment filter on Live videos
The advanced comment filtering techniques mentioned above, which previously were only used to hide bullying comments in your feed, profile page, and Explore tab, are now globally available on Instagram Live as well.
Kindness camera effect
If you’ve played around on Instagram Stories recently, you’ve probably found yourself LOLing to a funny face filter-and now you can share the good vibes with all your friends. Instagram partnered with Dance Moms phenom Maddie Ziegler to launch a new camera effect all about spreading kindness.
In selfie mode, you’ll see hearts filling up your screen, and you’ll then be encouraged to tag a friend to show them some love. Your friend will be notified, and they can share it to their own story or spread the kindness to someone else. When you switch camera views, you’ll get an overlay of kind comments in languages from all over the world. (If you follow @maddieziegler, you should have the camera effect automatically. If you aren’t a follower but you see someone else using the effect, tap “try it” to add it to your camera.)