I once asked a group of entrepreneurs ‘’why do you tell stories?’’
I got the following responses.
I tell stories for:
Clarity, sharing of insights and my life lessons
Connect with someone
Brand awareness – more people need to know about my brand
More eyeballs = more prospects = more sales
I’ll be seen in the right light, by the right people at the right time
Why these reasons are great, they may not give you the result you need as an influential storyteller or entrepreneur.
They are good reasons to tell a good story, however, there are 4 important steps you need to take to telling great stories that resonate.
- Find the people who have the same worldviews as you do
What do I mean by that?
Worldviews refer to people’s perspectives or beliefs on different life issues.
You need to find the people who share the same perspective or belief about your subject matter.
- Find people with a bias to listen to you
Beyond finding people with similar beliefs, find people with a bias to listen to you.
People interested in listening to your message and falling in love with your brand and your stories.
Why do you need to do that?
You need to do that so you can share stories that resonate deeply with them and inspire them to take massive action.
For my brand, I focus on attracting new entrepreneurs who love stories, understand the power of stories and are willing to learn to tell better stories so they can attract more of the right audience to their stories and grow their business.
- Be clear about who your audience is and why they would listen to you
You should also ask yourself who exactly is my audience and why would they listen to me?
Understanding who your audience is helps you determine how you will communicate your stories to them, what mediums you will use and how frequently you will engage with them.
- Be clear about where you will find them
Another thing you need to know is how to find them.
How do you find these people?
Get clear about the kind of people who need your message and stories
Find out where they congregate online and offline
Find out the issues or topics they are very passionate about
Find out what common problems and experiences they have
Find out what common result they seek
Most importantly get clear about the kind of customers you do and don’t want to attract.
Beyond knowing these 4 steps, ensure you implement them so you can start seeing results in your business.
Remember, good things happen to those who take massive action.
Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.
You can connect with her on Social media @queenesohe
Or send an email to email@example.com
Or on her website queenesohe.com