Everyone is unique in his or her own way. Those values, skills, ideas that’s makes you unique, different, special and can be used for various purposes and this is usually referred to as your personal or unique value proposition. Your value proposition can either get you that business deal or job your applied for several. However, some people are not fully aware of what their UVPs are, in some cases, it is mistaken for just their career. During some career coaching sessions with my clients, they express their inability to do things differently, their fear of failing and they usually wish to be different that is why it is important for everyone to know how special and unique they are and how this uniqueness can be useful. In a nutshell, your UVP is basically the things you can do but with a positive difference. The best ways to identify your UVP are to:
- Know your strengths.
- Create a difficult scenario and figure out how you could handle it in a different way (sometimes done during employees engagement sessions in companies).
- Identify those attributes that matches your personality perfectly.
- Think of what kind of solutions you can offer to problems.
- Be authentic.
- Ask people to identify what makes you unique to them.
Identifying your UVP however can give you the confidence you need to apply for a job. Remember these:
- Everyone may know how to do a particular job but not everyone may have the right skills to get it done.
- Social media has made it easy to have a false identity, so it’s important you focus on knowing what you can do uniquely than trying to be someone else. (Being inspired by someone isn’t wrong but being inspired should make you find out your path not live like someone else).
- Your UVP can set prepare you for success. It can enable you know what you can do and how you can do it differently and better.
- It makes you a better version of yourself.
Therefore, your UVP can set you one the right path for a successful job interview and employment when you can prove concisely why your values and skills can be vital to the organization you are applying to.
Grace Asemota is a Business Psychologist (M.Sc) and a Certified Life Coach. She has partnered with Organizations and solopreneurs to grow their personal and professional brands and has coached students and staff in different institutions and organisations.
She continuously coaches and trains on the importance of goal setting, happiness, team management, personal development and self- confidence in a wide range of organisations (in Nigeria, UAE and US) and institutions by motivating staff to develop a collaborative culture and identify key factors that can enhance personal growth.
You can get in touch with her on
LinkedIn @Grace Asemota-Orisakiya