Allstate Foundation Purple Purse program


Serena Williams has become the National Ambassador of the Allstate Foundation Purple Purse program. They released a PSA which sheds light on financial abuse.

Serena enlightens women on how to recognise the signs of financial abuse inorder to end the cycle of abuse.

She said,

“I had no idea what financial abuse was. When I read that 99% of domestic violent cases do involve financial abuse, I feel like that was a really, really high number, and it’s shocking,” Williams told CBS News correspondent Jericka Duncan.

The National Network to End Domestic Violence says financial abuse occurs in nearly all domestic violence cases. Serena said she has seen the impact through a friend.

“A really close friend of mine was going through a situation that wasn’t really healthy for her, wasn’t healthy for her friends, or her family– and it was difficult to tell her. And then I realized, look, oh my goodness, she’s– all the signs that I was learning about with financial abuse, she was involved in. It was really intense,” Williams said.

Watch the video below:





Credit: CBS News