Inspiration Archives

In Inspiration January 20, 2020 By Women of Rubies

HERE ARE 6 QUALITIES OF A CONFIDENT WOMAN

Being a confident woman begins from the inside. This has little to do with her physical looks,material gains or status. Yes! Most ladies still have bags of insecurities.

If you already see yourself as confident or not, or want to work on becoming a confident woman, the listed qualities below would help you identify where you are defaulting:

1.She is Optimistic

Been negative is not her thing. It reflects on how she desires good things and believe they will succeed. Her words are filled with positive words, ‘I can’ , ‘it will’ ‘yes’. This makes her unstoppable, because she believe in what she is about. No fears!

2. She Know What She Wants And Goes For Its.

She doesn’t spend her time dreaming all day. When she is sure about something, without a waste of time, she gets an action plan, then go all out to get it, knowing she will succeed and if she doesn’t,she moves on.

3. She Can Go Without Makeup

We all need to put on some nice mascaras and lip glosses most days. Your looks matter yes! But knowing you are good and still attractive without this is confidence. She breaks the trend, If she finds herself in public without this it wouldn’t it spoil her day. That’s where self care comes in.

4. She Has A Self Care Routine

This is what will make you feel really attractive and popping to move in the right energy. She takes some time off to help herself to something like a massage, vacation, or even a simple DIY or afternoon nap as soon as she is worked out.

5. She Is A Good Communicator

She will speak clearly about her opinion and will stare right into any eyes without looking away. She will only take a good advice because she has a mind of her own. Her body language will display itself freely. She would even speak publicly when there is an opportunity.

6. She Respects Herself A lot

You can not give what you do not have. A confident woman has a graceful way she carries herself, she doesn’t have to get intimidated by another woman, with this she commands respect for herself. And her respect teaches her that she deserves the best, and the best always comes to her.

A confident woman is a Queen, this is to help you know where you are going wrong on this💛.

In Inspiration January 18, 2020 By Women of Rubies

DIMMA UMEH LIVING AND BREAKING BOUNDARIES ON THE COVER OF ACCELERATE TV’S THE COVER

Dimma Umeh is on the cover of Accelerate Tv’s The Cover. She shares her experiences as a vlogger, influencer and talks about and how she deals with critics.

On when she started, “ First of all, I thought this whole thing was a joke, like I just started putting out videos for the sake of it, I thought it was fun, I loved the way others looked doing it. But I think that two years in, I started figuring out at that point that this could be so much more. Now I live off of Youtube, I pay my rent off Youtube. I never thought when I first started that I could live off of it.” she said.

On when her ideas are stuck and she’s having a creative block, “the easiest thing for me is that I go and watch other creators and I just start out from there. You start out just wanting to watch, but then ideas start popping and before you know it, you want to do something. “

She continues “It is so funny because a lot of people think that I am this organized person; my creative process is actually not the most organized, however, I do have a process now. So it mostly just always involves coming up with an idea, making notes of points that I’d want to highlight in that video from that idea, filming, then after filming, editing. Editing takes a lot of time, so sometimes it’s either me, cause I do the bulk of the editing, but sometimes if I have a lot to do at a particular point in time, I hire an editor who works with me. Then I upload, and after that, I figure out a good thumbnail to use, because I feel like the videos can be great but if your thumbnails don’t have a call to action then you’ve done all of that in vain ”

She shares how she deals lightly with haters “when it comes to negative comments, the best thing I’d say is to know that all the things they’ve said have nothing whatsoever to do with you. It’s them, and they’re just saying it because they feel like they can say it to you, the moment you begin to look at it like that you know that they’re not really worth your time, you can pray for them as I pray for them”.

Read the full interview on www.acceleratetv.com

In Career Gems January 17, 2020 By Women of Rubies

SANTIA DECK, THE FIRST WOMAN TO SIGN A MULTIMILLION-DOLLAR CONTRACT WITH WOMEN’S FOOTBALL LEAGUE

Santiago Deck is a prominent athlete and influencer who recently received the first multi-million dollar contract offered to a woman as a football player, the Women’s Football League Association (WFLA).

“To all the little girls who are watching this never doubt that you are valuable and deserving of every chance and opportunity in the world to pursue and achieve your dreams” she posted on Instagram.

She is popularly referred to as ‘queen of abs’ online. A woman of talent and drive who is also a celebrity fitness trainer, who has published a book about child abuse awarenesses and other endeavors.

Santia

There has never been a deal like this for a woman on the football field. , there has never been a self-made athletic brand like Santia Deck according to Digital Journal

https://youtu.be/TvDbDQ5U63Y

Her brand has been thriving through several avenues and multiple partnerships.

She loves this sport,and her influence, skill level and leadership to make things better has commanded her respect. She continues to inspire women.

In Inspiration January 17, 2020 By Women of Rubies

DESHAUNA BARBER BECOMES THE PRESIDENT & CEO OF THE NATION’S LEADING (501C3)

Deshauna Barber was an American beauty queen (miss USA 2016), motivational speaker, and captain in the United States Army and the first woman actively serving in the United States Army Reserve.

“I have just accepted an offer to become the President & CEO of the nation’s leading (501c3) nonprofit organization advocating on behalf of all service women and women veterans”, she said.

According to nextgen; ‘Captain Deshuana is a logistics commander in the United States Army Reserve. She currently commands the 988TH Quartermaster Detachment Company in Rockville, Maryland. She commissioned as a Quartermaster Officer in 2011 and has been serving her country ever since. Deshauna has a passion for our men and women in uniform and has spent much of her career focusing on advocating for soldiers suffering from Post-Traumatic Stress Disorder (PTSD).’

Her motivational speech shows how much she care cares about humanity and a life of integrity.

In Entertainment January 16, 2020 By Women of Rubies

LUPITA NYONG’O HAIR GETTING SO MUCH ATTENTION

Kenyan actress Lupita Nyong’o showed up at the 25th annual Critic’s Choice Awards with a hair that’s getting so much attention.

The actress hair was tousled up in a bun, adorned with gold wire. She is known for her natural hair inspiration.

Her stylist, named Vernon François, shared an Instagram post with details of the hair.

He partnered with Matrix to get this unique look,making her stand out with her tresses looking modern yet natural and beautiful.

Natural hair is the new normal!

In Inspiration January 15, 2020 By Women of Rubies

CHIMAMANDA NGOZI ADICHIE GETS THE “BELLE VAN ZUYLENRING” AWARD

Chimamanda Ngozi Adichie, becomes a receipient of the first “Belle van Zuylenring” award

The award is a honorary prize set by the ILFU International Literature Festival.

She was given this honour because they believe she has a unique way, in which she knows how to represent and question the world of today and its ingrained thinking patterns.

She also delivered the Belle van Zuylen Lecture and had a conversation moment with Nancy Jouwe a dutch author and public speaker.

In Inspiration January 15, 2020 By Women of Rubies

BLACK WOMAN SAYS ULTA BEAUTY MAKEUP ARTIST TOLD HER SHE’S ‘TOO DARK’ FOR PRODUCTS

A black woman seeking makeup application services at an Ulta Beauty store in New Jersey says an employee told that her “skin was too dark for most colors in the store.” Now, she’s calling for the beauty store chain to give its workers’ diversity training.

Ebony Kankam London, an expecting mother from Houston, Texas, told KTRK-TV that she traveled to the East Coast for a baby shower on Dec. 28 planned by her mother-in-law. She says she went to the Ulta Beauty store a day before to book a makeup appointment and confirm that their makeup artists were comfortable working with her skin tone.

“Sometimes with darker skin, some people don’t feel comfortable [or] don’t know what they’re doing,” she told the ABC News affiliate. “So, I went in the day before just to see if they could achieve the look I was wanting.” However, she says the makeup artist assigned to her did a botch job and criticized her complexion.

“So today at Ulta Beauty in Holmdel I went in to get my makeup done for my baby shower. I brought in a picture for reference and was told that my skin tone was too dark for most colors in the store,” Kankam London wrote on Facebook and Instagram. She also shared side-by-side images of what she wanted and the look she ended up with.

When London told the makeup artist that she was dissatisfied with her work, she says the staffer “got really upset” and told her that “was the best she could do” because “her skin was too dark” for most of the products in the store.

“In a store full of people who didn’t look like me I felt sad and upset,” Kankam London wrote on social media. “Like my skin tone was a problem.”

The employee also asked her if she had ever had her makeup done professionally. Kankam London told her that she did and even shops at Ulta Beauty, but the staffer didn’t believe her.

In a separate update posted on Facebook on Monday, Kankam London said she was contacted by a manager at the Holmdel store “who is apparently biracial and witnessed the entire situation” but she “didn’t want to make a big scene” by interfering. Kankam London added that the store manager told her that she felt “comfortable doing black makeup” and offered to do her makeup over along with a bag of sample lotions as compensation. Kankam London, however, declined to get her makeup done at the store since she was returning to Houston, reports NBC News.

Ulta said it was in contact with Kankam London in a statement published Thursday on Twitter.

“Guest satisfaction with our services is a top priority,” a spokeswoman said. “We never want to hear that a guest has had anything less than a great in-store experience. This is our responsibility and we take it seriously.”

Ulta provides “ongoing artistry education, and diversity and inclusion trainings across the organization, which is an important commitment that we recognize requires daily action and accountability,” the spokeswoman said. “We remain committed to provide a welcoming, inclusive environment where our guests can feel their best.”

In Career Gems January 12, 2020 By Women of Rubies

SERENA WILLIAMS WINS 1ST TITTLE FOR THE FIRST TIME AS A MOTHER

Serena Williams the world famous tennis champion has won her tittle since becoming a new mom. This happens to be her 73rd tittle and, first since becoming a new mom.

Williams hasn’t won a tittle since the birth of her daughter, Olympia. “Finally!” She gushed.

“Oh, it feels good!” said Williams, winner of 23 Grand Slam singles titles. “It’s been a long time. I think you could see the relief on my face.

“It’s pretty satisfying just to get a win in the final.

“That was really important for me, and I just want to build on it. It’s just a step towards the next goal.”

Williams told CNN she “almost died giving birth.”

“You have to be your biggest cheerleader, especially if you’re feeling you’re not doing everything right — or even if you are doing everything right but things aren’t working out for you,” she added.

According to ESPN, “the 23-time major winner donated her $43,000 winner’s

she donated to the fundraising appeal for victims of Australian wildfires.”

In Inspiration January 12, 2020 By Women of Rubies

CAREER–Farida Yahya: Use These Methods To Create a Unique Brand Voice

This year, whatever brand tone you adopt, the most important rule is to ensure that your brand tone is authentic. Trying to fake your voice is like asking a goat to sing. You’re literally bleating and people can easily spot anything fake these days. As studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level. They also stay away from brands that they cannot connect with.

As 2019 came to an end, a good number of startup founders took some time off work to do some introspection. What worked? What didn’t? How can they outsmart the competition in the coming decade?

In my limited interaction with all the sales and end of year bundle ads that flew around, I noticed a predictable pattern: most brands have lost their brand voice in a bid to cash in and stamp “sold out” across their social media pages. While that seems to work short term, it won’t be business as usual in 2020.

How do you keep your “I am different” slogan and still make some cool cash? I have four methods to share with you. But before then, let’s talk about marketing your new business.

New product idea? Check.

A good customer base? Double-check.

Before you proceed with marketing your new business, product or brand, you must define your ‘brand voice’. Your company’s brand voice is the heart and soul of your communication. It is the tone you adapt to speak and connect with your audience.

The absence of a brand voice means that you can’t create your blog, publish your first post, tweet or post a caption on Instagram. Your brand’s voice can range from being authoritative to fun, informative or witty. This year, whatever brand tone you adopt, the most important rule is to ensure that your brand tone is authentic. Trying to fake your voice is like asking a goat to sing. You’re literally bleating and people can easily spot anything fake these days. As studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level. They also stay away from brands that they cannot connect with.

So how do you make your brand’s voice unique enough to stand out from its competitors?

Build Prototypes

As you work on determining your brand’s voice, you must know who you’re talking to — beyond your audiences’ basic demographics. One trick to help you easily identify this is to pick a person from your target market (it could be the elderly, working mums, stay-at-home parents, bachelors, etc) to answer the following questions:

What does he or she look like?
What does he or she care about?
Where does he or she work?
What does he or she do for fun?
And, most importantly, what does he or she expect from your brand?

Answering these questions will give an insight into people’s heads and teach you how to attract them to your brand. Plus, it’s the first step to defining what brand voice to adopt.

Identify The Language Your Target Audience (Customers) Use

Pay attention to where your target audience gathers: online or in-person? Visit those places and observe the way they write and speak. See how they describe the challenges they face that your product or service solves and bring those terms into your official vocabulary. By using their words, you make it easier for potential customers to immediately understand your company’s value.

Answer These Questions

The next step is to answer the following questions:

I want my brand to make people feel _______ (happy, important, belong, create nostalgia, etc).
_______ makes me feel this way.
I want people to _______ when they see my brand.
Three words that describe my brand are _______ , _______ , and _______.
I want to mimic the brand voice of _______.
I dislike brand voices that sound _______ (cliché, rude, angry, unsympathetic, and arrogant?).
Connecting with my clients and potential clients makes me feel _______.

Since your aim would be to adopt a sincere and natural brand tone, you must pay attention to the answers you get from the questions above. Should your brand voice be plain, witty, authoritative or funny? Is it rolling-on-the floor funny or laugh-out-loud funny? Should it be scholarly authoritative or I’m explaining something to a younger brother/sister authoritative? Take your pick!

Create a Test Group

Get a bunch of your closest people together (families and friends). Please note that these people should also represent your (proposed) target market. Ask for their opinion about:

What excites them the most about your brand?
What makes it unique?
What words describe your brand?

Based on their feedback, craft a 1-2 sentence mission statement in a few different brand voices. Then decide which one feels the most natural to you or excites you the most.

The answers you get here hugely determine the brand tone you adopt. Additionally, it’s okay to combine parts of the answers to the second question above to get the final product. Finding your brand tone can be likened to painting: sometimes, it requires adding a splash of this and that to get the perfect result.

In Conclusion

Finding a unique voice that your customers will love isn’t easy. It isn’t impossible either. With tons of commotion and unhealthy comparisons on social media, it’s hard to stand out and easy to get lost in the noise. However, remember that it’s very easy to create a bad or easily forgettable experience that will make your followers bored and press the mute or unfollow button.

When you develop and stick to a brand voice, social media interactions get easier. People easily identify your brand and know what to expect from it. Make sure to promote your brand voice and have a clear vision of how everyone sees your brand. Brand perception is extremely important!

Here’s to your success in the new decade.

Happy New Year

By Farida Yahya

Credit: Bellanaija

In Inspiration January 12, 2020 By Women of Rubies

31-year-old Google executive says reading this one book has influenced her career

Jean-Baptiste and her team have launched several products including Google Assistant, Gmail’s Smart Compose feature and Google’s Pixel Camera. She has worked tirelessly to test the product for racially and gender-insensitive language.

As head of product inclusion at Google, Annie Jean-Baptiste works to ensure that the products and services Google offers are inclusive and reflective of the diverse audience the company serves.

Since starting at Google nine years ago, the 31-year-old has served as an account manager and a diversity programs manager before stepping into her current role two years ago. When reflecting on the books that have influenced her the career the most, Jean-Baptiste tells CNBC Make It Adam Grant’s “Originals: How Non-Conformists Move the World,” comes to mind.

“Just given that sometimes you’re in a space that’s new and a little bit uncharted, I think that reading about people who have started something from scratch or started something that people didn’t totally get at first is interesting,” she says. “It’s just really interesting to see how they build that consensus up from the ground floor.”

In Grant’s bestselling book, the Wharton School professor uses data and research to show readers what it takes to bring an original idea to life. He also challenges the belief that you have to take a crazy amount of risk in order to birth a great idea.

“You don’t have to be a round peg in a square hole to be original,” Grant said on CNBC’s “On the Money” in 2016. “In fact, many originals hate taking risks.”

For example, he says, “If you look at the data, entrepreneurs who avoid risk by saying, ‘You know what, I’m going to keep my day job before I go all in’ are 33% less likely to fail.”

Though Grant’s book may be perceived as a read that focuses on entrepreneurship, Jean-Baptiste can relate to the idea of building something from the ground up, considering her current role at Google was non-existent a few years ago.

“Product inclusion” includes elements of business, product and diversity, and Jean-Baptiste had worked in all of those areas, she says. But that doesn’t mean the transition was easy. “It’s a culmination of a lot of the work that I’ve been lucky enough to do and learn at Google,” she says. “So seeing there was an opportunity and an opening to do that and to build that out, even though it hadn’t been something that was happening before, can sometimes be scary.”

In her two years as head of product inclusion, Jean-Baptiste and her team have launched several products including Google Assistant, Gmail’s Smart Compose feature and Google’s Pixel Camera. When developing the Google Assistant, which is an artificial intelligence-powered virtual assistant that can hold a two-way conversation with its user, Jean-Baptiste and her team worked tirelessly to test the product for racially and gender-insensitive language before its launch.

“Google has always said focus on the user and all else will follow,” the tech executive says in a video about the product launch of Google Assistant. “If you’re thinking about a challenge or product, you need to make sure that you’re intentional about expanding who your users could and should be.”

Similarly with Gmail’s Smart Compose, Jean-Baptiste and her team tested the product before its launch to ensure that the predictive text feature wouldn’t create any negative or offensive messages. They also tested Google’s Pixel Camera before its launch to ensure that the lens accurately reflected all skin tones.

“I think, you know, the crux of this work is to really ensure that everyone feels seen and valued for their differences and feel like they were thought of,” she says. “We know that we have work to do and that we’re on a journey, but we’re really excited and committed to making sure that we’re building for everyone and with everyone.”

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Source CNBC

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