Nigerian busisness


Olaniregun Ayodele is the CEO of   STUNGBYBEAUTY, a Nigerian based business focused on selling quality shoes, bags and other beauty items. The LAUTECH graduate share some lessons she’s learnt from being an online vendor and how she has continuously scale up, despite the challenges.

Meet Ayo

I am a graduate of Ladoke Akintola University of Technology (LAUTECH) .  Though I had the vision to become an entrepreneur. I have worked customer service executive for a short period of time. I also went through training as a call  center agent for one of the telecommunications company in Nigeria before I finally decided to pursue my dream as an entrepreneur in the year 2016. I started off as a makeup artist, selling makeup products, jewelleries and underwear.  But i had the desire for more so I decided to try out some other business, so I decided to go into fashion (shoes,bags,clothing and lots more)

The journey so far

Since I started in 2018, the business has made tremendous progress even though it has not been smooth sailing all the way, we have survived against all odds. We have  grown our customer based by satisfying our old customers and referrals from both our customers and well meaning friends of the business (social media influencers, friends and well wishers)
 The business has faced some challenges over the years, for instance;
– we have had our Instagram account taken down
– difficulty gaining customers trust due to lots of scammers on social media platforms especially for business that is predominantly online
-putting up with difficult customers for example use of fake transaction alert to buy product from our store
-and some challenges we face everyday like difficult dispatch riders, customers not picking up calls even when expecting delivery and the likes
Staying positive
 Despite all the challenges businesses face in Nigeria, I will say there is still great potential for entrepreneurs in the business atmosphere in Nigeria. Thank you for the wonderful opportunity to feature in your article. It’s an honor well appreciated.
Connect with Ayo
Instagram handle – @stung_by_beauty
Twitter- @stungbybeauty
Tiktok- @stungbybeauty
Business line – 08065071914