Ladies by Divi


Divine Favour Osomujie-paul Mumeh, also known as DF or Divi. is a lover of God. She is a Law student, content creator, a youtuber and a Podcaster, birthed out of her love to talk to people and communicate her own view.

She is the CEO of lashes by divi, where she sells quality lashes for affordable prices.She loves talking, engaging in self development conversation and loves reading alot.

Who is Divine Favour?

Divine Favour Osomujie-paul Mumeh is a 400l student of Law at Rivers state university(RSU). She is a lover of God, a jovial and goofy fellow.

She is a content creator, vlogger, (Ilahi’s empire on YouTube), and also a Podcaster (Coffee time with Divi).

2. Who and what inspires your creative flow?

My creative flow is inspired by God, by my environment, my creative flow is also inspired by myself. I desire to continuously impact lives and because of that I keep on pushing.

3. How has the covid-19 pandemic affected you as a student, creative and business owner?

Covid-19 has affected me greatly as a student because since it’s inception into Nigeria, schools have been shut down and education has being on a pause, especially for students in the public schools.

As a business owner, it also has a negative effect because due to the interstate lock down, delivery of products have been low. At a point the whole business was on a hold.

As a creative, the lockdown has been a blessing, this is because now people are at home, there is less workload, and people are looking for platforms to keep them engaged during this period.

4. You vlog with your YouTube channel “Ilahi’s Empire” and recently started a podcast last December “Coffee Time With Divi”. What birthed both and what do they border on?

When I was undergoing the process of self discovery, I realized that there was nothing I liked to do and I am not like those very fortunate to know what their talents are. I realized within that time that I loved to talk, I didn’t know and still don’t know if it counts as a talent but anytime I am talking, I am happy, so I decided to rebrand my talking and make it useful, also before that time I had always dreamt of having a YouTube channel, and I kept waiting for the right time, then one day I just woke up did makeup and I started a relationship series shot 7 videos that day and started uploading.

My podcast was also birthed by my desire to talk. My YouTube channel and my podcast borders on Relationship talks, lifestyle, Vlogs and also me sharing my views on trending topics.

5. Major challenges young creatives and entrepreneurs face in Nigeria?

I think the major challenge young creatives and entrepreneurs face in Nigeria is that they tend to put themselves under pressure by comparing themselves with bigger brands that have toiled to be where they are, I believe your starting stage is a stage to acquire all the experience you need, make mistakes and get forgiven.

6. What has Covid-19 pandemic taught and opened your eyes to?

Value. It has taught me value, the world at large is on hold, but people are still relevant and still making it big in these times, the big question is: Is what you are doing adding value to people around?

7. What is one thing you’ll like to change about yourself?

My unserious nature.

8. List three women who inspire you and why?

Michelle Obama: She inspires me to be that successful woman behind a successful man, her love and support to her husband is overwhelming.

Tara Durotoye: She was amongst the pioneers of makeup brands in Nigeria, I like her perspective to life.

My mom: She is the strongest woman I know and she inspires me to be strong.

9. What inspired you to start your own beauty line: Lashes by Divi. Any plan to expand it to more beauty products? Challenges when you started and any till now?

I actually learnt how to do make-up and during that period I got interested in makeup products so when I had the opportunity to start I took it, yes if money comes I plan to expand to more beauty products.

Getting a good customer base is a huge challenge

10. If given the chance to be the Chief Justice of Nigeria for a day, what will you change?

Go through the cases of those in the prisons and the innocent ones, apply for pardon for them.

11. Did your upbringing in any way prepare you for everything you are into today?

Yes it did. Character wise, and also my love for business grew from staying in my mom’s shop and selling for her.

12. Where do you see yourself/your brand in the nest 5years?

I see my brand becoming a household name, a brand that offer value to people globally.

13. If you were given the opportunity to address a group of girls five years younger than you, what will be your advice to them?

You are a queen don’t settle for less.