“I’d rather have a cupboard full of herbs, than a closet full of heels”, says a popular Herb specialist. Herbs have many practical uses and because of this, they are highly favored by many. Herbs are usually small plants that are used for culinary and medicinal purposes although there are some herbs in use that come from trees and shrubs. The term herb or herbaceous plant refers only to the short-lived, non-woody plants even if they may bear seeds. Herbs are valued principally because of their aroma, flavor and medicinal property.
Herbs have been used by different cultures around the world for thousands of years. The pandemic also caused many to turn to herbs for healing. Ultimately, herbs and spices are an important part of our diet and our health.
Alatise Zainab Oluwatosin is a herbal practitioner, and healer. She is the founder and lead formulator of Ashabioge Herbal, a leading brand in the health and wellness industry in Nigeria.
The Ijebu Ode native obtained her national diploma from the prestigious Federal School of Statistics Ibadan campus. After a personal health crisis in 2019, which led her to going back to her love of African herbs and roots, Zainab has been committed to helping more people enjoy their life to the fullest using her tested and trusted 100% pure African herbs.
With her long family history of time tested and proven herbal formulations, which has been handed down for generations. Zainab is also currently enrolled in a world class institute for herbal formulations, in order to ensure that her brand meets with international best practices.
Ashabioge Herbal as a fast growing brand in the health and Sexual wellness industry has catered to people from all over the world, including but not limited to Dubai, the United Kingdom, Botswana, Canada, Chicago, Australia, Ghana, South Africa, and across the length and breadth of Nigeria with tangible results and accolades. The United Nations advocate for SDGs 3 – Good health and wellbeing, and 17- Partnership for the goals, shares her inspiring journey with Esther Ijewere in this exclusive interview.
Yes, I can say that my childhood prepared me for what I’m doing now. I grew up with a large family, and I remember that a time, when I was about 6 or 7 years old, I fell sick for a long time, alongside 2 of my siblings. We tried different options until my grandmother intervened and prepared something for us that was made from 100% herbs.
Since then, I have recommended that herb to different people, and it has worked for them everytime. That single incident made my family always resort to herbs which has been a huge blessing to us.
I was inspired to start Ashabioge Herbal from the need to help others who were going through health challenges and were not seeing the results that they wanted. My desire is to help as many people as possible, improve their health, prevent needless health challenges and live a full and happy life with their loved ones.
Privilege of the herbal formulation passed down to me
Oh yes, I feel very humbled to have access to such wealth of health information that is helping people from all walks of life to live their life to the fullest in good health using 100% herbs from the African soil.
Since 2018 when I officially started making herbal formulations, we have developed 10 products. All our products are created for one specific health challenge or the other. Few examples of our best seller formulations are; 1:Sabi men (for quick ejaculation, weak Erection, low Libido etc )2: Jedi ( for detoxification of excess sugar and toxins .)3: Herbal flusher (serves as general antibiotics for both male and female.) 4: hypertension tea ( The tea is formulated to cater for high blood pressure )
These products have sold in over 6 countries with hundreds of tangible results and testimonials from our esteemed customers. This has made our customers free brand ambassadors who always recommend our products to their family and friends . Our vision at Ashabioge Herbal is to be a world class brand.
Institute of herbal formulations
In 2019, I actively started looking out for international training to help us realise our vision and the institute of Herbal Academy was recommended to me by a friend. The aim of the institute I is to help herbal formulators do better in formulation I am so happy that I went for the opportunity because our work has improved in the following areas; 1: Preservation, 2: Formulation 3: packaging
Challenges of my work
Logistics ( sending herbs to some countries from Nigeria is so difficult sometimes I have to first send to a particular country then move it from there to final destination this means I will get someone in the first country to collect for then send to final destination this is not free the person will charge me.Getting fresh herbs is so difficult too sometimes we have to use dried ones instead
Other projects and activities
Currently working on having some of my herbs in a capsule, tea bag and hopefully our Jedi will be in CAN like a drink soon. Many people want to take herbs but they hate the bitter taste of some herbs so having such herbs in a capsule for people like that will be okay. Also many wants to drink there Jedi on the go that is why I will working JEDI soon
What I enjoy most about my job
Creating new recipe (I love it when I create new recipe for any health issues)
The women who Inspire me and why
My mum and my big sister Damilola Ewa. My mum has been so supportive even though at first she said must you do what your father does, why not get work with your certificate Tosin. People will fear you, this kind of business is not for a young woman like you and all sort but when she noticed I have not been going to hospital like I used to nor did I fall sick regularly like before she has been the one referring customers she taught me herbs her grandma thought her and her prayers has been working in my life and business
My sis Damilola, we met on Facebook she is a blessing despite being in the same business with me she kept showing me I have never seen a more beautiful soul than her and she is doing wonderfully well in the herbal industry too
To young women who want to go into the herbal business
They should get their formulation right and not just sell because everyone is selling herbs there is trend I noticed recently people sell because they see others selling which is very very wrong
Whatever business model you want to venture into, the first thing is to learn and research.
Changing the misconception and narrative about herbs
I use my platform to educate my audience on importance and uses of herbs I do advice them to also seek professional guidance not just use DIY (do it yourself) they see on the internet
What I wish to change In the Herbal sector
Make herbs accepted globally many people still believe herbs are not safe which is not true herbs is safe
Being a Woman of Rubies
I always look out for the girl child and educate the ones around on sex education I choose this topic because of what I have seen while growing up a lot of girls that we grew up together many young girls then under 17 got pregnant many of them did not even understand what sex is and the implications of having sex at a very tender age .