Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.
The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.
Day 1 Highlights
The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.
Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.
Notable sessions included:
Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.
The day’s Fireside Chat Panel featured insights from:
Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
Amaechi Omijeh, on successful social media campaigns driving small business growth.
Erica Ayisi, with practical steps for women of color to overcome systemic barriers.
Day 2 Highlights
Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.
Special GuestCouncillor Colleen Jamesspoke passionately about the representation of women in media and the importance of challenging misrepresentation.
The main session speakers were:
Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”
Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.
Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”
Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.
The final Fireside Chat brought actionable insights from:
Blessing Okebe, on personal branding for competitive industries
Some Empowering Nuggets Shared During the Bootcamp
Throughout the event, speakers shared memorable and empowering nuggets:
Reflections from Esther Ijewere
Reflecting on the event’s success, Esther Ijewere shared: “This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”
Sponsors and Media Partners
The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.
Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.
The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.
“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”
Event Details:
Dates: December 7th & 8th, 2024
Location: Online via Zoom
Ticket: Grab it on our website or via Selar here and here on Strip
Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com
Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.
Meet our 10 Inspiring Industry Speakers:
Esther Ijewere– Multi award-winning Media Strategist & Founder of Women of Rubies
Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.
Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.
Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.
Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.
Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.
Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.
Kesiena Edafiogho, Careeer Coach and IT Consultant
Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.
Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.
Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.
Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.
Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories
Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.
What You’ll Learn:
Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
Personal Branding Essentials: Insights on how to stand out in your industry
Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
Practical Growth Tools: Actionable insights for business expansion.
Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
Global Accessibility: Join from anywhere with lifetime access to valuable content.
Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!
Blessing Okebe is not your ordinary personal branding strategist; she is on a mission to transform the careers of accomplished professionals and entrepreneurs. With a wealth of experience, she has dedicated her expertise to helping individuals like CEOs, entrepreneurs, coaches, and consultants amplify their voices, magnify their impact, and attract high-level opportunities.
Proven Strategies for Success
Throughout her career, Blessing has partnered with a diverse range of clients, including C-level executivesand founders, to provide clarity and help them establish authority in their respective fields. Her strategies are not just theories; they are tried, tested, and proven to yield remarkable results.
A Track Record of Success
Blessing’s clients have achieved remarkable feats thanks to her guidance. They’ve been featured on national and international platforms, received prestigious speaking invitations, and attracted numerous career-enhancing opportunities. Perhaps most importantly, they’ve discovered a deep sense of fulfillment in their ability to make a meaningful impact on others.
Inspiring Through Education and Mentorship
Blessing’s influence extends far beyond her individual clients. She actively engages with a global audience through training sessions, mentorship programs, media appearances, and speaking engagements. Her volunteer work has allowed her to touch the lives of thousands worldwide, instilling in them the belief that they can achieve more through personal branding and the smart use of digital technology.
A Commitment to Building People and Businesses
Blessing’s dedication to her mission is unwavering. She has collaborated with more than 30 non-governmental organizations (NGOs) on projects aimed at empowering individuals and businesses. She is always ready to participate in initiatives that align with her goal of helping accomplished individuals transition from the shadows to the spotlight.
In a world where personal branding can make all the difference, Blessing Okebe stands out as a beacon of inspiration and transformation. She is here to help you amplify your voice, magnify your impact, and take your career or business to new heights. Don’t settle for mediocrity; embrace the power of personal branding with Blessing’s guidance.
