Baby Care Products


From newborns to infants to pre-schoolers, skin irritations are a norm. This fragile and immature skin has the most incredible cell potential that must be protected. As the skin is still in the development phase, it is very sensitive and tends to react quickly to environmental factors (such as temperature changes, wind, sweat etc.), chemical stresses (dyes, detergents, hot water etc.), and friction(from diapers or clothes). These eventually cause skin irritations such as ringworm, cracking, flaking, nappy-rash, dermatitis, sores, eczema, etc. 

Inspired by her son who was diagnosed with eczema as a baby, South African entrepreneur Phumzile Mthembu created a natural baby skincare brand, PureB Baby Care, providing a solution to her own family and many others too. Today, her company Ingcweti (Pty) Ltd, trading as PureB Baby Care, is a wholly black-owned manufacturing company that specializes in producing coconut oil based baby ointments that are 100% natural and without harmful chemicals.

PureB Baby Care is a specially formulated hypoallergenic product that helps repair and protect the skin at cellular level is needed to solve these issues. Fragrance-free, naturally anti-bacterial and anti-fungal formula, PureB is such a product. It is gentle enough for newborns and provides immediate relief to skin irritations. It  softens, hydrates and soothes skin. PureB is not only about repairing damaged skin. They educate their clients – new parents, nurses and owners of childcare facilities – on skin conditions and how to better take care of a child’s skin.

Phumzile describes her entrepreneurial  journey as an interesting from which she has learnt to network and practically learnt collaboration as one of the most powerful keys to success. She also learnt the importance of collaboration as entrepreneurs to keep the business going.

Phumzile describes her satisfaction as an entrepreneur with these words “receiving feedback from a client with pictures of their child being helped by the product. It gives me satisfaction as a business owner, but also as a mum myself as well, that I have managed to help other women.”

Phumzile is currently studying entrepreneurship at the University of Johannesburg. She has been recognized as one of the most innovative entrepreneurs of 2019 and has since bring able to supply at least three South African pharmacies with her ointments.

Often the most successful brands and products are created out of a personal experience or a market need. For Zuwaira Ikharo Shuaib, she was inspired to create her business and product range for both of these reasons with the birth of her triplets and the need to find great natural skincare products for her new arrivals.

When you are a mother to triplets, you have first hand knowledge of just what babies need when it comes to natural skincare, and that is certainly the case with Zuwaira Ikharo Shuaib, founder of Amal Botanicals Baby Care who has a wealth of personal experience, essential consumer insights into what moms want for their delicate babies, and the passion to create a brand that can deliver.

Start from where you are and have a bigger outlook of where you want to be.

Amal Baby Care products are made from natural ingredients which have anti-inflammatory properties and have been tested and proven to relief dry skin, eczema, cradle cap, diaper rash and other skin inflammation, especially in babies.

Coming from being a chartered accountant and tax administrator to becoming an entrepreneur has been a very interesting journey for Zuwaira who has zero background in entrepreneurship. She had to learn entrepreneurship and is still learning on the never-ending journey. With entrepreneurship, Zuwaira has had to do lots of things and have been afraid and alone. With lots of mistakes on the journey from sourcing wrong machines to wrong purchase of raw materials leading to big loss for the company in millions, but she survived it all and pulled through.

She finds utmost joy and satisfaction in caring for other babies just like how she cared for her beautifully born premature triplets and helping other mothers ease the joy of motherhood by providing them with Natural Baby Care Solutions.

The simple entrepreneurial advice that has helped her scale through the initial hurdles of her business is “start with what you have no matter how little. Start from where you are and have a bigger outlook of where you want to be. Continue to put in the work daily and reinvest into the business.”