Oluwatoyin Fadairo


There is no force greater than a woman determined to live a fulfilled life, and make a difference while at it. Oluwatoyin Fadairo is a goal-oriented woman full of passion. for humanity and affinity for change. TSD, as she is fondly called by friends, is a successful entrepreneur that also doubles as a philanthropist whose focus is on vulnerable women and children in the society.

With her creativity and innovative ideas, she has been able to create a niche for herself on social media, and this has landed her a number of ambassadorial and brand promotion roles with reputable brands and businesses across the world.

Oluwatoyin Fadairo is the Director of Operations for TSDXclusive, the home of quality bespoke footwear for men, and shoes for women and children. Oluwatoyin has successfully created a platform for children and women experiencing any form of abuse or human right violation, to seek and get necessary help and intervention.

Being a philanthropist, TSD is the founder of The Unbroken Women Initiative (TUWI), a non-profit organization that caters for women and children with psychological, emotional, and financial needs.

Oluwatoyin Fadairo  shares her inspiring story with  Women of Rubies.

Oluwatoyin Fadairo
Oluwatoyin Fadairo
Childhood Influence

Growing up was fun. I grew up in a relatively comfortable family, as my parents tried their utmost best to provide us with the necessities of life and my siblings and I attended some the best schools around. However, we were taught not to close our eyes to the needs of the people around us, as there are rewards for givers.

In our neighborhood, we had folks who were struggling to cater for their kids, my parents especially my mum always assisted in her own little way and I learnt this from her. I made up my mind at the early stage to ensure I am always there for people, in my own little way.

Read Also: Before You Judge Another Single Mom

Inspiration Behind The Unbroken Welfare Initiative

The empathy for women who suffered all kinds of abuses in marriages. The trauma some of them experienced when they lost their spouse, seeing children, who ought to be in school doing menial jobs at the earliest stage of their lives, etc, motivated me to start The Unbroken Welfare initiative (TUWI).

The Journey So Far

Frankly speaking, it has been very challenging. This type of vision requires a lot of resources – human, financial and a host of others to sustain it and make desired impact in the lives of the target population.
A lot of financial resources are required to meet up with the ever mounting financial requests.

You will be amazed to see the number of requests that get to our table on daily basis, like financial assistance to sort medical bills, school fees, accommodations, etc. Many people believe, for you to set up this kind of NGO, the finances are there and you must be able to respond to all, immediately these requests are presented.

They are ignorant of the fact that the organisation runs on the little gains from personal businesses and goodwill of friends and family that key into TUWI’s vision.

Another major challenge we face is that people are skeptical of sharing their burdens with us. Many are reluctant to share their experiences due to societal discriminations, as well as pressure to keep quiet, especially those in abusive marriages/relationships.

Also, for every platform, there are people, who are not genuinely in need but cook up stories, to the extent of ‘cooking up’ fake medical reports in a bid to get funds from us. We also need volunteers, especially professionals, to assist in attending to diverse issues.

Oluwatoyin Fadairo

How My Work Inspire Other Women

I have seen a lot of women coming out to express themselves freely about challenges they are going through. People have walked up to me, to speak of their desire to touch lives in their communities, because they appreciate what we are doing. This gives us at TUWI, a lot of joy and push to do more.

Read Also: I Was Sexually Abused At 8, It Took Me 22 Years To Open Up

 Other Projects and Activities

I started my business years ago (sales of interior décor). I am now also into sales of fashion items mostly shoes and many others….brand influencing, social media adverts and campaigns for brands/businesses and brand ambassadorship (I am presently the face of two brands).

What I Enjoy Most About My Job

Getting to meet new people, helping small businesses grow as I also supply items in wholesales…I have a number of people who get items from me through what we call the dropshipping system, this makes it possible for people to start and run businesses without having to worry about capital
The most satisfying aspect of my job is the running of TUWI, knowing that at least I get to touch lives positively in my own little way

Oluwatoyin Fadairo

 3 women who inspire me and why 

My mum, Chimamanda Adichie and Olamide Ogidan Odeseye(Larmmy)

To People Who Judge Women Who Walk Out Of Abusive Relationships

Stop pushing people down the death valley. Life has no recovery key and we cannot continue to encourage people to keep enduring torments. If we only put ourselves in other people’s shoes, we will be less judgmental.
Then we need to let people especially this new generation know marriage is not a do or die affair, its supposed to be a journey between partners not a war zone.

How  To support women in abusive relationships

As a society, we need to stop stigmatizing single people and single parents. This has prevented many from walking away from unproductive and abusive relationship.

We need to encourage women in abusive relationship to speak up and also provide them with therapy to enable them heal, as abusive relationship leaves people with a huge scar and takes so many things away – joy, self-esteem, vision and so many other things.

Read Also: I Was Suicidal After My Marriage Broke Up

What Makes Me a Woman of Rubies

In the adventure of life, I have been through a lot of fire and storms. I have not given the fire the power to burn me nor subjected myself to be blown away by the storm. Rather, I have allowed the experiences to shape me into a woman of dignity, industry, influence, vision and respect.

No matter the challenges or the obstacles that come my way, I have chosen to live through them and to be inspired by them.

Watch: How To Stop Being A People Pleaser

My life is a proof that God exists, I am evidence that He is indeed faithful and so gracious. There are days I feel like my life is not all together, other days, I feel like wonder woman but I have learnt to be in charge, in both situations. Rubies are beautiful, they are formed under severe heat and pressure.

The heat of life refines me, the pressure of life strengthens me.

 If I Could Speak To A Young Person Who Is On The Verge Of Giving Up

Quitters never win. No situation is common to a man and no challenge has ever come to stay, as long as one does not surrender to it. Never stop dreaming. Everyone being celebrated today, would tell you they were at the point of given up, at some time but they turned things around by realizing that, giving up would not result in change of fortune, they re-assessed where they were, where they ought to be, understand what was needed to move from where they were to be where they ought to be, resolved to give it all their all, connected with people who can lift up their spirits and assist them in their life journey.

Life is full of ups and downs but never give up.

You can follow Oluwatoyin Fadairo On Facebook, Twitter and Instagram to know more about her work.