Learn Media Strategies to Amplify Your Voice, Visibility, and Impact
Are you ready to step into the spotlight and position yourself for greater opportunities?
What You Will Learn:
In this bootcamp, you will:
- Learn how to attract clients, customers, and better opportunities through media visibility
- Learn practical media visibility strategies from industry experts
- Develop compelling storytelling techniques to capture and engage your audience
- Master personal branding to stand out in your industry
- Network and collaborate with like-minded women
Our Sponsors
Keynote Speaker
Sabine Soumare
Executive Director of WEKH
Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.
Distinguished Guest of Honour
Hon. Charmaine Williams
Associate Minister of Women’s Social and Economic Opportunities
Charmaine Williams made history as the first Black woman elected as MPP for Brampton Centre and the first Black minister in Ontario’s Progressive Conservative Party. With over 19 years in social services, she brings a compassionate, hands-on approach to her role as Associate Minister of Women’s Social and Economic Opportunity, championing inclusive policies for women’s empowerment across Ontario.
Special Guest of Honour
Councillor Colleen James
Regional Councilor – Kitchener
Colleen James is a Kitchener representative on the Regional Council of Waterloo, bringing over 15 years of municipal government experience at both city and regional levels. Known as a trusted leader and advocate for equity and inclusion, Colleen’s work has made a lasting impact on her community and beyond, advancing policies that support diversity and community well-being.
Special Guest of Honour
Patricia Bebia Mawa
President, Diamond Plus Media & EVP Afroglobal Television
Patricia Bebia Mawa, the Executive Vice President of Silvertrust Media and Afroglobal Television, is a powerful figure in the media industry. With over 20 television programs, including *The Visionaries* and *Omobella Palace*, she showcases her talent in storytelling. Patricia co-founded the Crossover Mentorship Program and helped launch Afroglobal Television, a 24-hour channel dedicated to multicultural representation in Canada. Her contributions have earned her numerous awards, making her a true trailblazer in Canadian media.
Are you ready to amplify your visibility and leave your unique mark on the world?
Meet The Speakers
Esther Ijewere
Host and Founder, Women of Rubies Inc.
Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and a passionate advocate for women’s empowerment. She is the convener of the Media Visibility BootCamp and Sip and Network, and a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.
Prudence Zoe Glorious
Founder, PZG PR
Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.
Kesiena Edafiogho
Career Coach & IT Consultant
Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.
Priscilla Iyari
Marketing and Comms Officer, FACE Coalition
Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.
Heather Mcwilliam
Founder, Brave Inspires Brave
Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.
Amaechi Omijeh
Business Blogger
Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.
Blessing Okebe
Personal Branding Strategist
Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories
Erica Ayisi
International Journalist
Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.
Why Should You Be Part of This?
Amplify Your Voice
Learn strategies to effectively communicate your message and engage with media platforms, journalists, and influencers.
Networking Opportunities
Connect with like-minded individuals, industry experts, and successful personalities for guidance and collaboration.
Build a Strong Personal Brand
Discover techniques to create a resonating brand, leveraging social media and other channels to boost visibility.
Practical Insights from Experts
Gain insider tips and tricks from renowned media professionals, giving you a competitive edge in the industry.
Master Media Interviews
Acquire essential skills for confident and impactful media interviews, including message preparation and handling challenging questions.
Personal Growth & Empowerment
Develop self-confidence, assertiveness, and a growth mindset to excel in various media platforms.
Reviews From Previous Bootcamp
7th & 8th Dec. 2024
ZOOM
Ticket Options
Early Bird Access
- Access to all the high-value sessions by the selected industry leaders and learn how to use media visiblity to be seen, heard and grow.
- Access to full recorded session of the bootcamp
- Early Bird ends November 17th
Exclusive VIP
- Only 20 Slots available
- The VIP Earlybird ticket is $125 CAD includes a feature on Women of Rubies website
- Access to all the high-value sessions by the selected industry leaders and learn how to use media visiblity to be seen, heard and grow.
- Access to full recorded session of the bootcamp
- 10% discount on our 2025 Networking Event.
For Bank Transfer, Pay into
2031863061
First Bank (Rubies Ink Initiative for Women and Children)
Paypal: womenofrubies@gmail.com
Interac transfer: womenofrubies@gmail.com
CAD$50 + Tax
Send proof of payment to womenofrubies@gmail.com
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