The journey into the world of entrepreneurship begins with a single step. For some, that single step can be passion to meet a need, quest to solve a problem or just the need to have an extra source of income. For Chipo Aaron, a Botswanan entrepreneur, frustration was her own push into the world of entrepreneurship.
Constantly frustrated by the chemical-intensive, highly synthetic formulas which have dominated the skincare market for too long, Chipo Aaron felt it was time to change the situation by launching her own skincare company, Cutikles to create high quality spa products that harness the healing power of Africa’s indigenous oils.
Chipo Aaron is the founder of Cutikles, a cosmetic manufacturing brand located in Gaborone, Botswana. She also doubles as an interior designer at Ca Concepts, an interior design firm that designs bespoke residential and corporate spaces.
Cutikles brand produces high quality spa products blended with raw African indigenous oils for both the African and international market. The business also has a spa that serves as a research and development centre that gives clients a foretaste of Cutikles products before release to the general public. Cutikles cosmetic brand exists to help the users of the products improve the overall health of their skin and their general appearance as a whole.
Some days are better than others but we cannot give up because the dreams that we have are valid.
Chipo believes quality and safety must not be compromised at any point which is why she ensures Cutikles spa products are locally produced using natural plant extracts and pure essential oils that have been well researched, packaged and delivered.
Chipo has an entrepreneurial background that has helped her succeed in her business. She was raised by two entrepreneurs who owners clothing retail stores and a logistics company. She learned from an early age that building a brand requires patience, hard work and resilience. She started cutikles after the birth of her first son and in her words, “I have always known that I wanted to be an entrepreneur and once I found the cosmetic world, I knew that is where I belong. I continued with interior design side jobs as I needed the funds to be pushed into Cutikles. The business continues to surprise me every day by the way we are changing lives through our products and services. Some days are better than others but we cannot give up because the dreams that we have are valid.”
She describes her journey so far using these words “being an entrepreneur has given me liberty in following and building my dreams and also providing others with better work environments. I have worked in harsh environments and I don’t wish for anyone to experience such. It is liberating to see someone smile because of the way you respect them and that makes me happy. The freedom of being an entrepreneur is for me a winner and sometimes the several wins and lessons that come with the package are also a game changer.”
Chipo Aaron is a firm believer that women are diamonds that can just change the world. Which is why she enjoins women to follow the idea in that has been lingering in their head.
Imagine the lives that you could change by just developing what you think would have never worked, the jobs you could create, and the happiness that you could create in a household!
Believe in yourself and jump! Go for it.
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