Often the most successful brands and products are created out of a personal experience or a market need. For Zuwaira Ikharo Shuaib, she was inspired to create her business and product range for both of these reasons with the birth of her triplets and the need to find great natural skincare products for her new arrivals.
When you are a mother to triplets, you have first hand knowledge of just what babies need when it comes to natural skincare, and that is certainly the case with Zuwaira Ikharo Shuaib, founder of Amal Botanicals Baby Care who has a wealth of personal experience, essential consumer insights into what moms want for their delicate babies, and the passion to create a brand that can deliver.
Start from where you are and have a bigger outlook of where you want to be.
Amal Baby Care products are made from natural ingredients which have anti-inflammatory properties and have been tested and proven to relief dry skin, eczema, cradle cap, diaper rash and other skin inflammation, especially in babies.
Coming from being a chartered accountant and tax administrator to becoming an entrepreneur has been a very interesting journey for Zuwaira who has zero background in entrepreneurship. She had to learn entrepreneurship and is still learning on the never-ending journey. With entrepreneurship, Zuwaira has had to do lots of things and have been afraid and alone. With lots of mistakes on the journey from sourcing wrong machines to wrong purchase of raw materials leading to big loss for the company in millions, but she survived it all and pulled through.
She finds utmost joy and satisfaction in caring for other babies just like how she cared for her beautifully born premature triplets and helping other mothers ease the joy of motherhood by providing them with Natural Baby Care Solutions.
The simple entrepreneurial advice that has helped her scale through the initial hurdles of her business is “start with what you have no matter how little. Start from where you are and have a bigger outlook of where you want to be. Continue to put in the work daily and reinvest into the business.”