Netflix named Bozoma “Boz” Saint John as their new Chief Marketing Officer, making her the company’s first Black C-Suite executive, Bloomberg reports.
Saint John is one of the most sought after marketing executives in her industry, boasting a 20 year career spanning multiple sectors. The marketing guru is coming over to Netflix from sports and entertainment giant Endeavor. Before that, she was Head of Global Consumer Marketing at Apple Music and prior to that, she worked with Pepsi-Cola North America as head of the Music and Entertainment Marketing Group.
Netflix Chief Content Officer Ted Sarandos spoke to Deadline about Saint John’s appointment, saying, “Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
The online streaming company has been working behind the scenes to bolster inclusion, committing $100 million to Black banks and figuring out ways to diversify their workforce which as of now, is just 7% Black. Saint John said she hopes that she can help to forge a new path at Netflix.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future,” Saint John said.