Kunbi
Esther Ijewere
TALE ALIMI: 5 MARKETING LESSONS FROM NOLLYWOOD BLOCKBUSTERS

2016 will be remembered as the year of Nollywood blockbuster movies. As the year was rounding off, we were inundated with the promotion of various new movies, most of which had great reviews from TIFF (Toronto international film festival). I was spoiled for choice trying to decide which ones I was going to watch, but I finally settled on a few good ones and I must say; they were worth the time and money spent. While I was giving them kudos for putting out good production, I was not paying attention to......

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