LOLA OGUNYEMI, THE BLACK MODEL IN DOVE’S CONTROVERSIAL AD CAMPAIGN, SPEAKS OUT
Dove has been under fire for a while now because of its latest ad campaign which is tagged as ‘racist’ by people. The ad campaign is believed to be a harsh, rude, downgrading of the black race and people have refused to keep quiet this time around as this is not the first time Dove misrepresented the black race.
However, Lola Ogunyemi, the black model at the centre of the campaign who also happens to be a Nigerian, has come out to address the issue.
While speaking with The Guardian, she said:
“There is definitely something to be said here about how advertisers need to look beyond the surface and consider the impact their images may have, specifically when it comes to marginalised groups of women.
It is important to examine whether your content shows that your consumer’s voice is not only heard, but also valued.”
“While I agree with Dove’s response to unequivocally apologise for any offense caused, they could have also defended their creative vision, and their choice to include me, an unequivocally dark-skinned black woman, as a face of their campaign.
I am not just some silent victim of a mistaken beauty campaign. I am strong, I am beautiful, and I will not be erased.”
The original ad campaign has since been deleted off the internet.
December 16, 2017
December 14, 2017