Forbes Afrique dives into the world of the Business of Luxury in Africa, a business Forbes describes as a billion dollar industry in Africa, with Jennifer Obayuwana as the cover star.
In West Africa, that market is ruled by Polo Limited, a 30 year old business responsible for the proliferation of luxury goods. With locations in Nigeria and Ghana, Polo Luxury is at the forefront of luxury sales in West Africa. Despite the economic outlook in Nigeria, this is an industry that has maintained consistency in the African Sector.
On her special approach to management and women leading differently than men: Firstly I would say being a good listener. While a majority of decision-making rests
with the leader, there is so much to learn from one’s teammates when you patiently listen to their views and opinions. Secondly, I would say service. All great leaders (women alike) should serve others. This is at the heart of Polo Luxury’s success as a
whole. In response to the latter part of the question, I strongly believe that women lead intuitively. In my opinion, Women in high-level positions exhibit the same leadership behaviors as their male counterparts.
Full interview on Forbes Afrique
In the Forbes Afrique cover story,
Cartier Africa CEO, Alessandro Patti says,
“We (Cartier) see Nigeria as a strategic market with great potential. Being very satisfied with the results with our partner Polo Luxury Group, it was natural to opt for a long-term vision. In 2016, a Cartier watchmaker area was installed in the Polo Avenue at Hilton’s multi-brand in Abuja. Over the years, Nigeria and Cartier have developed a strong relationship and we are proud of the development of our activities. Our clientele is made up of connoisseurs looking for the know-how, beauty, creativity and elegance that make Cartier’s success. As far as watchmaking is concerned, generous diameters and complicated movements are preferred.”