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Cherice Williams, a driven individual with a knack for math during high school, naturally gravitated towards pursuing an accounting degree in university, setting her sights on becoming a Financial Analyst. “That was my passion,” Williams affirms.

However, life took an unexpected turn. Financial constraints forced her to halt her studies in her home country of Jamaica. Determined to reclaim her education, she ventured to the US in 2016 in search of work.

After two years of working as a housekeeper and waitress, Cherice found herself unable to afford her return to school. Not only was her situation stagnant, but her health was deteriorating as well. “I was experiencing hair thinning. I put on a lot of weight in my stomach area, and my menstrual cycles were not regular.”

In 2018, a medical diagnosis revealed she had Polycystic Ovary Syndrome (PCOS), a hormonal disorder with various implications. Despite the setback, Cherice decided to address her manageable symptoms, like her hair loss. This small act inadvertently paved the way for her to establish a thriving multi-million-dollar hair business—Blaq Luxury.

Taking the Initiative Cherice delved into research to find solutions for her hair concerns. Drawing from the popularity of Jamaican Black Castor Oil in the West Indies, she began concocting mixtures of various oils and ingredients renowned for promoting hair growth. Soon, she noticed a significant reduction in hair shedding.

Motivated to assist other women facing similar challenges, Cherice started offering her elixir to fellow sufferers. Sharing her product within a Facebook group dedicated to PCOS-related discussions garnered steady interest. This marked the turning point as Cherice inadvertently embarked on her entrepreneurial journey.

From Concoction to Commerce As her product gained traction within the Facebook group, Cherice recognized the potential for business growth. Despite financial constraints, she took the risk of investing more time and effort into her venture. A crucial step was reaching a wider audience, which led her to explore collaboration with influencers.

The Shade Room, a prominent social media account, responded positively to her request for promotion. Cherice, believing in her product’s market potential, invested her rent money into a promotion with them. In an incredible twist of fate, she recouped her investment within 24 hours of the post going live.

Cherice’s resourcefulness continued to propel her business. She repeatedly invested in promotions and steadily gained organic growth through word of mouth and returning customers.

Navigating Challenges and Expansion

Cherice’s determination to expand her business led her to approach local beauty supply stores. Although many attempts yielded no success, her tenacity paid off when a fellow businesswoman expressed interest in featuring Blaq Luxury in her store.

This experience taught Cherice the complexities of entering stores, including adhering to packaging regulations and revising formulas to meet industry standards. After significant effort, Blaq Luxury now graces the shelves of over 500 beauty supply stores, with forthcoming launches in well-known retailers.

Lessons in Patience and Perseverance

Cherice’s entrepreneurial journey taught her patience and the importance of maintaining a positive outlook. “Everything is a process,” she reflects. The experience of growing Blaq Luxury has imbued her with the ability to look beyond challenging days and focus on a brighter future. She believes that despite industry giants, small companies can also thrive with dedication and hard work.

Future Ventures and Encouragement

Looking ahead, Cherice envisions expanding into the mass retail market, making Blaq Luxury accessible to a wider audience. She also plans to donate a portion of her company’s profits to PCOS organizations. Although her career trajectory shifted away from becoming a Financial Analyst, Cherice still intends to complete her degree once her business stabilizes.

Cherice’s journey is a testament to the unpredictable yet rewarding path of entrepreneurship. Her advice to aspiring entrepreneurs is resounding: “If you believe that you have a great product or service to offer and you think it is in demand, and you can make a difference, my advice is to go for it. Put your all into it because you never know where it will take you until you try.”

Source: Bauce Mag

Bidemi Mark-Mordi is a Wisdom Coach and  Kingmaker with over two decades of impactful ministry. As the Apostolic Lead for The Well Oasis International, she’s guided over a million individuals through her daily broadcast “Commanding Your Morning.” A member of the John C. Maxwell Founder’s Circle Coaching team, she offers transformative workshops, while her Verbatim Communications empower effective communication.

Bidemi’s vision extends to Dukia Radio, a platform for family, purpose, and leadership empowerment. An author of 23 books, her mission is clear: to help others BECOME. Married to Mark Mordi, SAN. Bidemi’s legacy is one of empowerment and transformation.

Bidemi Mark-Mordi

The Unplanned Path to Purpose

Bidemi’s journey to becoming a Wisdom Coach and Kingmaker was not a meticulously crafted plan but rather an alignment with a higher purpose. She desired a life that mattered, one where she could live to her fullest potential and glorify God. Unlike most, her goal was not centred on fame or applause, but on a life that was deeply meaningful and impactful.

 Embracing Personal and Spiritual Growth

Key to Bidemi’s journey was the realization that she was uniquely created by God for a purpose. This revelation transformed her perspective, erasing self-doubt and uncertainty. She realized that her uniqueness was a treasure waiting to be discovered, wisdom that she could share with others. Bidemi’s journey was not about competing with others but striving to fulfill her purpose and glorify God. Her commitment to discovering and deploying her unique gifts led her to a path of significance.

 From Words to Wisdom

As Bidemi embarked on her journey, she recognized her gift of communicating wisdom through words. While she initially considered her power to be in words, it was pointed out that her true superpower was wisdom. This revelation pushed her to share her wisdom with others, a journey that led her to obtain certifications in coaching and theology. The transformational impact of wisdom shared through her words was evident in the lives of those she influenced.

Empowering Mornings with Bidemi: Commanding Your Morning for Purpose and Positivity

Every morning holds the promise of a fresh start, an opportunity to set the tone for the day ahead. Bidemi, a beacon of wisdom and empowerment, understands the significance of these early hours. Through her daily live broadcast, “Commanding Your Morning,” Bidemi offers a unique approach to morning empowerment, helping individuals embrace purpose, wisdom, and positivity from the moment they wake up.

“Commanding Your Morning” isn’t just a broadcast; it’s a transformative experience. Since its inception in May 2017, this initiative has become a source of inspiration for countless individuals seeking to infuse their days with intentionality. Bidemi’s insights, drawn from personal experiences, biblical teachings, and leadership principles, resonate with participants eager to navigate life’s challenges with renewed clarity.

One of the remarkable aspects of Bidemi’s broadcasts is their healing power. Many participants have attested to the positive impact her words have had on their lives. Battling depression, overcoming obstacles, and finding newfound hope are just a few of the transformative outcomes that have emerged from “Commanding Your Morning.”

Bidemi Mark-Mordi

The COVID-19 pandemic brought unprecedented challenges, prompting Bidemi to transition her broadcasts exclusively online. During this tumultuous time, “Commanding Your Morning” became a lifeline for individuals seeking solace, guidance, and connection. Testimonials poured in from around the world, underscoring the profound influence of Bidemi’s ministry during these uncertain days.

At the heart of “Commanding Your Morning” is the desire to foster a deeper relationship with God. Bidemi’s broadcasts equip participants with tools to engage with God’s Word, empowering them to embark on a journey of personal growth, spiritual enrichment, and purposeful living. By starting their days with intentionality and wisdom, individuals can command their mornings and set a positive course for their lives.

Bidemi Mark Mordi’s dedication to empowering others through “Commanding Your Morning” serves as an inspiration to embrace each day with purpose, positivity and the unwavering belief that each morning is a chance to shape a brighter future.

 Impact Through Ministry and Coaching

Bidemi’s journey led her to roles of immense influence, including her role as the Apostolic Lead for The Well Oasis International and as a member of the J.C. Maxwell Founder’s Circle Coaching team. Through her ministry and coaching, she impacted lives worldwide. The challenges faced in this realm were twofold – the power of mindset and the importance of attitude. Bidemi’s approach focused on renewing minds through the Word of God and waiting for individuals to be ready for change. Her commitment to nurturing purpose and transforming attitudes was instrumental in her impact.

 Balancing Family, Purpose, and Leadership

A remarkable aspect of Bidemi’s journey was her ability to balance her roles as a wife, mother, and accomplished professional. She learned to work within seasons, prioritizing her roles and responsibilities. The emphasis on family, purpose, and leadership was foundational to her radio station’s mission. Bidemi’s life exemplifies that balance can be achieved when one focuses on what is required rather than what is urgent.

A Mother’s Love: Bidemi’s Journey of Sacrifice and Empowerment

Bidemi’s journey of empowerment and leadership is deeply intertwined with her role as a mother. As a mother of four, she navigated the intricate dance of raising her children while answering the call to empower others. This balancing act required sacrifices, strategic planning, and a commitment to both her family and her mission.

In her own words, “When I started the work, my children were all aged five and under. They were my main consideration in how far I could push on the journey to Become. Whatever didn’t make room for me to be able to play my role effectively as their mother, I put on the ‘something to do in a later season of my life’ folder.”

Bidemi’s recognition of the importance of family and her dedication to being present for her children underscored her approach to her life’s work. Her journey reflects a profound truth: the pursuit of purpose doesn’t come without challenges. Bidemi’s sacrifices, determination, and strategic choices allowed her to navigate the delicate balance between nurturing her family and making a lasting impact on the lives of others. This resonates with mothers and individuals alike, who strive to find harmony in their responsibilities and aspirations.

Bidemi Mark-Mordi

Bidemi’s Journey of Authoring 23 Transformational Books

Bidemi’s literary journey is not just about numbers; it’s about the transformational power of words. Her books cover a diverse range of topics, from personal growth and leadership to spirituality and purposeful living. Titles like “The Real Rules of Life,” “Wisdom of the Seed,” and “Sista Power (Discovering the power of collaborations)” are just a few examples of the valuable insights she imparts.

Through her insightful writing, Bidemi aims to equip her readers with the tools and insights needed to navigate life’s challenges and embrace their fullest potential. From her very first book to her most recent publication, Bidemi’s writings resonate with authenticity and a deep understanding of human experiences.

Her unique blend of personal anecdotes, biblical teachings, and practical advice creates a tapestry of guidance that speaks to people from all walks of life. Bidemi’s dedication to authoring 23 books is a testament to her unwavering commitment to empowering others. With each page she writes, she strives to provide a source of inspiration, encouragement, and transformation.

Bidemi’s literary legacy serves as a beacon of light, illuminating the path for individuals seeking wisdom, growth, and a life filled with purpose. Her books are more than just words on paper; they are tools for personal development, empowerment, and the realization of one’s true potential.

 Trailblazers of Inspiration: The Women Who Shape Bidemi’s Journey

In the journey of life, the influence of extraordinary women can have a profound impact, shaping perspectives, values, and aspirations. Bidemi Obarimike, a Wisdom Coach and Kingmaker, draws strength and inspiration from three remarkable women who have played instrumental roles in her path of purpose and empowerment.

1. Mrs. Victoria Obarimike: A Mother’s Sacrifice

Bidemi’s journey of empowerment finds its roots in the sacrifices and resilience of her own mother, Mrs. Victoria Obarimike. Through challenges and adversity, her mother’s unwavering commitment to raising Bidemi and her siblings left an indelible mark. Mrs. Obarimike’s tenacity, resourcefulness, and unyielding love became the bedrock upon which Bidemi built her life’s purpose.

2. Coach Anna McCoy: A Champion of Growth

Coach Anna McCoy stands as a pivotal figure in Bidemi’s journey. As a Coach, friend, and mentor, Anna brought a transformative perspective that shifted the trajectory of Bidemi’s path. Anna’s unshakable belief in Bidemi’s potential, coupled with her relentless support, propelled Bidemi to embrace her purpose with newfound vigor. Her influence ignited a spark of growth and empowerment that continues to burn brightly.

3. Audrey Joe-Ezigbo: A Bold Visionary

Audrey Joe-Ezigbo’s audacious spirit and boldness have been a driving force in shaping Bidemi’s journey. With her fearless determination, Audrey pushed Bidemi out of her comfort zone, encouraging her to embrace her potential and venture into uncharted territories. Audrey’s emphasis on living authentically and boldly inspired Bidemi to step into her role as a Wisdom Coach and Kingmaker, unapologetically owning her purpose and impact.

Bidemi’s Impact at Dukia Radio and Verbatim Communications

Bidemi’s work at Dukia Radio and Verbatim Communications stands as a testament to her commitment to empowering lives through the power of words. As a Wisdom Coach and Kingmaker, she utilizes these platforms to inspire, guide, and uplift individuals on their journey of personal growth and purposeful living.

At Dukia Radio, Bidemi’s voice resonates across the airwaves, bringing a message of hope, wisdom, and empowerment to listeners around the world. Her daily live broadcasts, including “Commanding Your Morning,” have become a source of encouragement for countless individuals seeking guidance and inspiration in their daily lives. Through her words, she imparts transformative insights that have the potential to change lives and perspectives.

Through Verbatim Communications, Bidemi extends her impact even further by empowering individuals and organizations to communicate effectively and authentically. Her coaching and guidance help others unlock the power of their words, enabling them to connect, inspire, and influence with clarity and purpose. Her commitment to helping others find their authentic voice reflects her belief in the transformative power of communication.

Bidemi’s work at Dukia Radio and Verbatim Communications is a shining example of how one person’s dedication can create ripples of positive change. With every broadcast, every coaching session, and every interaction, she leaves an indelible mark on the lives of those she touches. Her commitment to empowering lives through the airwaves and meaningful communication is a reminder that words have the power to shape destinies and inspire greatness.

 A Call for Early Purposeful Living

Bidemi’s vision for a better world centers on introducing purposeful living at an early age. She believes that children should be equipped with the capacity to discern, discover, and deploy their unique gifts. By incorporating purpose-driven education from early years to teenage years, Bidemi envisions a future where individuals are better prepared to make positive contributions to society.

Conclusion: A Journey of Purpose and Impact

Bidemi Mark Mordi’s journey from a desire for a meaningful life to becoming a Wisdom Coach and Kingmaker exemplifies the power of purpose, faith, and determination. Her story showcases the transformational impact of embracing one’s uniqueness, renewing the mind through God’s Word, and empowering others. Bidemi’s commitment to nurturing purpose and fostering growth in others reflects a life dedicated to glorifying God and making a positive impact on the world.

Bidemi Mark-Mordi

Connect with Bidemi-Mark-Mordi via the platforms below:

Facebook , Youtube ,  Instagram, LinkedIn

Grab a copy of her transformational books on Amazon here

 

Time and again it has been proven that female sales and marketing experts  are making waves in the industry With  their productivity  and performance.

Let’s recognize and celebrate these 17  inspirational women leaders in marketing and amplify their voices in your feed today!

1. Dara Treseder

Dara Treseder is the Head of Global Marketing & Communications at Peloton, has prior experience at Apple, GE, and Goldman Sachs. She was celebrated by Forbes as one of the most influential CMOS in the world, AdWeek as one of the Women Trailblazers, and Silicon Valley as top 40 leaders under 40.

Dara Treseder

Dara is a lecturer, advisor, and captivating speaker on marketing, growth, and innovation having graced key events such as Cannes Lions, SXSW, London School of Economics, and many others. Also, she is a regular contributor to top publications, such as The Marketing Insider, Marketing Daily, CMO.com, and Adweek.

2. Lola Bakare

Lola Bakare is an inclusive marketing strategist and CMO Advisor to people who desire to upgrade their performance. Bakare has marketing expertise working at Dell, New World Pasta, Diageo, PepsiCo, and The Daily Dot. She has been acknowledged as a driving force in her field.

Female Marketing Expert
Lola Bakare

 3. Nelly Agbogu

Nelly Agbogu is the brain behind Naija Brand Chick and Nellies healthy food & snack company in the heart of Lagos, Nigeria. She is  an Online Business and Marketing Expert who has helped over ten thousand (10k) Clients Hit 6 figures with Instagram and over 200k businesses owners Trained on Dominate Social Media Monetization. Nelly is a brand promoter and Influencer of high repute.

Female Marketing Expert
Nelly Agbogbu- Naijabrandchick

 4. Daria Burke

Daria Burke is an absolute business powerhouse. She is an  official member of Fast Company Executive Board. She is a marketing expert dominating the fashion and technology industry. Her digital marketing skill has developed brands such as Rent the Runway, Estee Lauder, Burke Luxe Lab, CVS Health, Facebook, TechStyle Fashion Group, and L’Oreal.

Female Marketing Expert
Daria Burke

 

5. Natalie Gullatt

Natalie Gullatt is a marketing expert with solid team management skills and a fascination for strategy. Gullatt established the Black Marketers Association of America (BMAA), an institution that assists marketers of color align their skills with their route to leadership within the marketing field.

Natalie Gullatt | Image- LinkedIn

 

6. Danielle Lee

Danielle operates an in-house creative agency at Warner Music Group that assists musicians to increase their base through a fan-centered, communicative experience. She has been celebrated by Adweek, and Billboard Magazine, and is a three-time honoree of Business Insider.

Danielle Lee

7. Chioma Ifeanyi-Eze

Chioma Ifeanyi-Eze is a public speaker, business teacher, accountant, entrepreneurs, and marketing strategist. She is also the founder of Accountinghub. As a member of the Institute of Chartered Accountants of Nigeria she has managed accounting for over 500 businesses and educated more than 5000 business owners.

She also handles the Finance Team at Jumia, Nigeria.

Chioma Ifeanyi-Eze

8.Lesleigh Irish-Underwood

Lesleigh has managed marketing committees across numerous companies through her work at Kensington Publishing Corp, Black Issues Book Review, Metro Plus Health, and the United Way of New York City. She is a Board Member of the North East Regional CMO Council and an Alumna of the American Express Leadership Academy.

Lesleigh Irish-Underwood

 

9. Ukonwa  Ojo

Ukonwa Ojo is the chief marketing officer of Amazon Prime Video. She is a leading executive that provides clarity to complexity. Her over 20 years of experience in marketing results and delivery business has earned her recognitions such as WWD Brand Builder of the Year, Financial Times Upstandng 100, WFA Global Marketer of the Year List, Black Enterprise’s  25 Women Changing the World, Business Insider’s Most Innovative CMOs, and much more.

Ukonwa Ojo

10. Miracle Inameti-Archibong

Miracle is a prominent leader in the field of SEO, with experience at Erudite, STEAK, and 360i. Miracle was Head Judge for the 2021 Drum Search Awards and has been a featured speaker at MozCon, SMX, and Brighton SEO.

Miracle Inameti-Archibong
Miracle Inameti-Archibong

11. Marki Lemons-Ryhal

Marki has over 25 years of marketing expertise, an educator, podcast host, and award-winning online speaker. Her brilliant ideas and insights are practical for a broad span of enterprises and institutions.

Marki Lemons-Ryhal

12. Eno Eka

Eno Eka is a business analyst and change manager based in Calgary, Alberta. She is an award-winning career coach and speaker who has been recognized for helping more than 20,000 professionals around the world kickstart their professional careers.  She is a business analysis content developer and course instructor at the University of Manitoba. She is the CEO of Eny Consulting Inc and the Founder of Business Analysis School.

 

13. Gail Moody-Byrd

Gail is a female marketing expert to follow, she has led in the field of customer relations and digital and AI-assisted operations. Her role in Palm, SAP, and Levi Strauss has made Gail a recognized speaker on relevant topics like artificial intelligence and supply chain.

Female Marketing Expert
Gail Moody Byrd

14. Sophia Lovasz

Sophia is a mentor and marketer who uses her experience to teach new brands through development, discovery, and launch. She works with entrepreneurs and start-ups through Local First Arizona and the ASU for YLAI program.

Female marketing experts
Sophia Lovasz

15. Nantale Muwonge

Nantale is an expert digital marketer and storyteller, and founder of Black Girl PR.  She has helped 2,500 plus entrepreneurs increase their market share over the last two years. She educates them on marketing and digital PR best practices and provides them with an action plan to increase their visibility, so they reach more people in order to have a bigger impact.

Female Marketing Experts
Nantale Muwonge

 

16. Monique Nelson

Monique is a skilled marketing executive who has been acknowledged for her focused and strategic approach. She is a Co-Founder of We All Rise Together, an institute built to negate poverty, Covid-19, and racial injustice.

Female Marketing Experts
Monique Nelson

17. Beverly Jackson

Beverly is a digital marketing expert of over 20 years, consumer marketing at social media giant Twitter, and VP of global brand.  She is a creative and storyteller in executive roles at Yahoo, MGM Resorts International, and Activision Blizzard.

Female Marketing Expert
Beverly Jackson

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In the ever-evolving landscape of professional excellence, women continue to shine as trailblazers, inspiring countless individuals with their achievements and contributions. In this article, we proudly present seven remarkable female professionals who stand as beacons of inspiration and empowerment. From innovative entrepreneurs to visionary leaders, these women have carved their paths to success, leaving an indelible mark on their respective industries.

Join us as we celebrate their journeys and glean valuable insights from their remarkable stories. Discover the strength, determination, and brilliance of these inspiring female professionals who are transforming the world and motivating others to reach new heights.

1. Pamela Anoliefo- The Scrum Master Trainer

Professional women

Pamela is a trailblazing professional who immigrated to Canada with a burning passion for positive change and growth. With over 15 years of experience as a result-oriented Release Train Engineer, Scrum Master, and Project Manager, she has become a driving force in transforming organizations from traditional Project Management to Agile methodologies. Pamela’s successful track record spans diverse industries, including Fintech, Retail, and Financial Services.

Her expertise in Agile and Scaled Agile teams, along with her dedication to coaching and mentoring, makes her a true industry leader. Read more about her work here

2. Fola Adegoke – Trailbalzer In Cybersecurity

Winfinite Consulting

Fola Adegoke is the founder and lead Career Coach at Winfinite Consulting. She is a trailblazer in the field of Cybersecurity. With a passion for empowering professionals and a comprehensive understanding of career challenges and opportunities. With her expertise and passion, Fola has become a trusted guide and inspiration for professionals seeking success in cybersecurity.

Her journey is a testament to the power of determination, knowledge, and the relentless pursuit of one’s dreams. Check Fola’s work here

3. Kemi Ogunkoya – The Leadership Expert

Professional women

Kemi  is a celebrated leadership development strategist, management consultant, and author of the acclaimed book “The Leadership Guardian.” With a decade of experience under her belt, she has been at the forefront of conducting and facilitating impactful leadership development workshops both nationally and internationally. Kemi is also the mastermind behind The Dozen Model Leadership Framework, a powerful tool that has empowered countless individuals on their leadership journey.

4. Banke Oki-Balogun- The Educator

Professional women

Banke Oki-Balogun is an exceptional educator with an unwavering passion for empowering young minds and transforming education. Hailing from a remarkable lineage of educators, armed with a Masters in Education and International Development from the Institute of Education, University College London (UCL), and a distinction in Master of Public Administration from Queen Mary University of London, Banke is recognized as a true authority in the field of education, even earning her a well-deserved Ph.D. scholarship from Queen Mary, University of London.

Her true innovation lies in the creation of Naijatutors Konnect, a groundbreaking online platform that harnesses the power of technology to connect exceptional Nigerian tutors with students across different geographical regions, bridging the educational divide and ensuring children receive the academic support they deserve.  Check Banke’s work here 

5. Oyinkansola Alabi – The Emotions Doctor

Professional Women

Oyinkansola Alabi, popularly referred to as The Emotions Doctor, is the Founder of Emotions City. Africa’s Leading Emotional Intelligence Centre. She is a Productivity Enhancement and Life Validation Strategist. A Psychologist by training, helps individuals, achievers and Organisations increase performance using emotional intelligence tools and proprietary methodologies.

Oyinkan is the first female founder of an Emotional Intelligence Academy in Africa and is the convener of Africa’s first Emotional Intelligence Week.

6. Nora Agbakhamen – The Impact Storyteller

Media Visibility Bootcamp

Nora is a storytelling expert who is making waves as one of Nigeria’s most influential figures on LinkedIn. Through her work, she empowers businesses to get noticed and thrive by leveraging the power of content and storytelling. With a decade of experience as a skilled content creator and writer, Nora possesses the knowledge to elevate brands, boosting their credibility, visibility, and profitability.

Holding a Mass Communication degree from the University of Maiduguri, Nora’s passion for honing her craft led her to earn a certificate in Persuasive Writing and Public Speaking from Harvard University (HarvardX) and a certificate in Investigative Journalism from BBC MacArthur Foundation. Additionally, she has acquired multiple certifications in the art of storytelling, further solidifying her expertise in this field.

7. Ashley Wright – The Bitcoin Queen

Professional women

Ashley Wright is a young entrepreneur and motivational speaker from Toronto, Canada. Starting her first business at the age of 17, she went on to create two successful ventures: The Wright Success, focused on self-development and business coaching, and Study Cryptos, an online academy simplifying Cryptocurrency and Blockchain Technology learning. Ashley’s passion for empowerment and innovation shines through as she inspires individuals to become their best selves and makes complex subjects accessible to all.

We celebrate these amazons for their tenacity and professionalism.

Want to accelerate your digital and media footprint?  Click here to register for the Media Visibility Bootcamp

 

 

 Gusi Tobby  who is popularly known as the LORD T of impact  is a seasoned social impact strategist, communications expert, specialized in PR and Media relations, working across industries such as Finance, Fashion & Lifestyle, Social development, Telecoms,with a specialization in helping thought leaders maximize their influence.

Gusi Tobby Lordwilliams  has extensive social impact and volunteering experience in the international development sector of Nigeria.

She started out her career in the sector as a volunteer and research Development Support Specialist with the United Nations Volunteers corp through Girl Hub Africa, where she was responsible for facilitating volunteers training and recruitment for organizations, providing direct demand-driven technical assistance and corporate social responsibility services to private sector-led firms in Nigeria.

Gusi Toby

This inspired her to start Girl Hub Africa, Nigeria’s largest all female volunteering organization, that focuses on providing volunteering opportunities to young women where they gain meaningful experiences for gainful employment while bridging the gender gap.

Through Girl Hub Africa, she has led over ten thousand volunteers across Nigeria, within an astonishing two years of starting from different works of life, with more than five thousand youths benefitting from this initiative through gainful employment.

The Law graduate from the University of Benin is a multi-award recipient. She recently received an award as a top 100 most Influential Africans, and she is a notable alumni of GOTNI leadership centre,

 Toby enjoys connecting young people to local and global opportunities where they can excel in their careers, personal brands and their businesses and she is committed to strengthening organizational systems, building capacity, and fostering sustainable growth of young people through innovative volunteering and development support.

In this interview with Esther Ijewere, Tobby shares her inspiring journey and passion for community service.

Childhood Influence

My childhood was the foundation that set me up for all that I am and more today.

You know how as a child, you are encouraged to help people, you’re eager to help at places and at events, from church, to weddings, many kinds of events and all, while other people see it as “Oversabi” – being too forward, for me those little running errands and helping out was exposing me to a world of endless possibilities and horning the many skills I didn’t know I had as well as giving me capacity to handle what anyone my age wouldn’t have dared to.

My parents were strict and intentional about the kinds of things I got involved with because I had so much energy, enthusiasm and I was inquisitive, they did well to channel all that energy to make me an enigma of success, grit, and selflessness that I am today.

Inspiration behind Gusi Tobby’s Girl Hub Africa

First the need for young people to gain meaningful work experiences. I was tired of young people complaining that after school, when they apply for jobs, the employers expect them to have some level of experience, at least 12 months to 2 years experience in that industry or field.

 It baffled me to see how many people found this reason by employers to be ridiculous, in their words “I was in school, how was I supposed to get that level of work experience?”.

So with my wealth of knowledge as a professional volunteer and after getting certified as a volunteers management consultant, I decided to create a platform that encouraged young people to Volunteer/intern in organisations and firms that matches their areas of interest during holidays and they can get practical experience that can be added to their CVs, so for example, a student studying a four years course will have at least a year or two years experience to tender as a fresh graduate.

Another reason was because I wanted young people to be connected to their communities. With the advent of social media, so many people have lost touch with their communities, doing good and making sustainable impact with their time, skills, resources, and network.

So, Girl Hub Africa was created as an opportunity for young people to make a difference in any area they are interested in, with a focus on the 17 sustainable development goals by the United Nations.

The Journey So Far

It has been overwhelmingly Positive and rewarding.  From starting out with just two volunteers and using personal funds to run the brand to building a social enterprise with over ten thousand volunteers across Africa.  Girl Hub Africa is currently the largest all female volunteering network in Africa as we have both On-site and online volunteers.

3 Women Who Inspire Gusi Tobby 

I’m glad you put a cap on three women because my entire life, I have drawn inspiration from so many audacious women far and near.

  • My Mother, Mrs. A.C Agusi, this woman is who I looked up to and emulated. She is selfless, down to earth, intentional, Christ like and daring, definitely the only person that could have birthed such an Icon like me *winks*
  • Next will be my mentor Ms. Esther Ijewere, if there’s one thing that inspires me most about this woman is her ability to reinvent herself, no she can not be fit into a box or stereotyped and seeing her make several strategic and global moves inspires me while reassuring me that I can indeed be more than what I see. #HigherIsCalling
  • Finally, Dr May Ikeora, I am constantly inspired to be resilient and emotionally intelligent any time I meet this woman, she inspires me to be audacious and break glass ceilings.

My Role At GOTNI And How It Impacted Me As a Person

I started out with GOTNI as a volunteer and grew to become the executive assistant to the president – Linus Okorie MFR.

Not only has my role shaped and positioned me for greatness, but it has also set me up for global opportunities as I recently was made the project coordinator for the Regulatory Compliance management program in Accra Ghana.

GOTNI has impacted my life positively, groomed me to speak with power and influence, helped me see myself and my brand as a global entity and given me the vast network of an international thought leader.

No one comes in contact or passes through GOTNI whether as a staff, volunteer, faculty, participant, or partner and remains the same.

GOTNI has shaped me to be a transformed leader creating value.

Other Projects and Activities

I host a series of events from the Business Brunch for business owners who want to learn how to create sustainable wealth, FFP – Fun, Food and Prayers, a gathering of young people to pray, seek the face of God in their lives, careers and businesses, having fun while enjoying a buffet meal, to the Lunch with LORD T, a networking event that brings together power houses in different industries to connect and have fun.

Recently I hosted the “LORD Ts Ball” , an end of the year networking ball, an award night and wine tasting event for thought leaders.

I currently landed a job as the West Africa programs director for a leading organisation, focused on research, education and advocacy that fights the exploitation of young athletes through social and economic transformation.

The Gusi Tobby Brand In 5 Years

As a household name. The brand is not one that can be stereotyped, so in 5 years I’m going to be that global thought leader that has a great family and preaches the gospel to all nations in love and with great signs through her Craft, Words, Businesses, and lifestyle.

 Gusi meaning God Uses Someone Intentional. That Intentional Brand, watch out for it.

One Problem I wish To Fix In the world

“Limited Mindset” problem, a whole lot has failed because of the limiting mindsets of so many people that would have done great for the world today.

As much as I want to mention the climate crisis, unemployment, population, bad leaders etc., it all boils down to our minds. It’s a powerful tool that has created a huge problem in the world today, little wonder WISDOM is so valued because we have so many uncouth people and the painful thing is they are not aware of their bad behaviour.

So yes, limited mindset, limiting beliefs, whatever we want to call it, is the huge problem I would love to fix in the world. I already started in my space through my social media posts and the events I host.

Gusi Tobby

Being a Woman of Rubies

I literally just laughed out loud reading this question because I’m like “Have you seen me? Have you experienced me? I am the definition of a woman of Rubies”

For me it’s my Energy, my Audacious character, my ability to honour people, my wealth of knowledge, my warm and welcoming nature to mention but a few makes me a woman of Rubies

Connect with Gusi Tobby

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We celebrate you Gusi Tobby!

As part of the Women of Rubies Media Visibility  BootCamp, we are thrilled to present an exclusive Fireside Chat featuring remarkable speakers who have made significant strides in their respective industries. Each of them is a powerhouse in their respective fields, bringing a wealth of knowledge and inspiration to our event.

The Fireside chat is scheduled for 3pm on August 12th, marking the final day of our Bootcamp. Register here to gain access to the BootCamp and fireside chat

Meet the Fireside Amazons.

   1. Ariyike Akinbobola

Ariyike Akinbobola
Ariyike Akinbobola

Harvard X-certified in Child Protection, a coach for immigrant families, a highly sought-after media personality, a multi-award winner,  and a consultant for aspiring authors on Amazon self-publishing. Through her Ariyike Arise Initiative Africa, she funds education for children in disadvantaged communities. Ariyike believes in making a positive impact, donating masks in 2020 and winning the Immigrant Leader award in 2021.

She’s an advocate for Female Genital Mutilation abandonment and a literacy ambassador for Project 99A in Canada. Her Amazon Bestselling books, Beautifully Coloured and The Cost of our Lives, showcase her talent. Celebrated as one of the 16 Inspiring Women Making a Difference In Canada by Women of Rubies.

    2. Nikki Porcher

Women of Rubies Fireside chat

Nikki, the founder of Buy From A Black Woman, is on a mission to empower, educate, and inspire Black Women Business Owners while advocating for their support through #BuyFromABlackWoman.

Her nonprofit equips Black Women with the tools and resources they need to succeed in business, leading to over $2.7 Million in revenue for Black Women Founders in the last year.

Through educational programs, funding, and an online directory, Nikki’s organization connects and supports a thriving community of Black Women Business Owners globally. As a veteran and former public school teacher, she brings her expertise to create a more equitable world for Black Women. With impressive partnerships and a dedicated platform for Black Woman-Owned Businesses, Nikki continues to inspire others on their entrepreneurial journey. Learn more about Nikki and Buy From A Black Woman at ablackwomanwebsite.com and buyfromablackwoman.org.

    3. Maryam Muritala

Maryam Muritala
Maryam Muritala

Meet Maryam Muritala, a foreign trained lawyer specializing in Business, Technology, Copyright, Trademark law, and Contract Management. With her expertise, she serves as an experienced Business Development Consultant, assisting entrepreneurs worldwide in launching successful businesses. Maryam is the visionary behind Canada Vendors, a Business Development and Advertising Company that utilizes digital marketing tools to provide structured visibility to businesses across Canada and the diaspora.

At Canada Vendors, they offer Business Development Consultations and Solutions, digital brand advertising, connecting service providers with potential clients, and hosting Business Networking Events. During the lockdown between 2020 and 2022, they interviewed 255 small businesses across various communities in Canada, offering support during challenging times.

Additionally, Maryam Muritala is the convener of Brand Expo, a remarkable brand visibility event that showcases various brands across Canada.

    4. Funmi Ayowole

Women of Rubues Fireside chat

Funmi Fatona-Ayowole, Founder of The Soul Clinic, provides mental health support for Canadians. As an emotional health and wellness coach, speaker, counsellor, project manager, and team lead, Funmi empowers individuals and visions by unlocking their potentials through coaching and counselling. Her personal mission is to contribute to healing the world, leaving a legacy of impact, health, and wealth for the next generation.

At TheVirtualSoulClinic, a tech-driven non-profit organization, Funmi connects trained volunteer coaches with people in the community who need mental health support via virtual safe spaces. Through evidence-based QuickScan and 15-minute support calls, the non-profit offers mental health first aid, listening non-judgmentally and helping clients take initial steps on their healing journey.

Esther Ijewere – Moderator

Women of Rubies Fireside chat

Esther Ijewere is a renowned PR strategist, multi-award winner, and the inspiring founder of Women of Rubies, an empowerment platform celebrating and amplifying the achievements of remarkable women. Esther’s strategic approach to public relations and storytelling, coupled with her commitment to fostering a supportive community, has made her a respected figure in the industry.

The Women of Rubies Fireside Chat is proudly supported by;  The #GettalkingwithEsther Show, Black Girl PR, Ariland Entertainment, and Canada Vendors 

 

 

In a world where empowerment leads the way to greatness, Brenda Okorogba shines as a standout figure. As a highly accomplished service and learning experience designer, facilitator, and multi-award-winning professional, she has a genuine passion for creating targeted learning solutions and advancing opportunities for equity-deserving groups.

Brenda’s impact resonates across classrooms, workplaces, communities, careers, and businesses, leaving a lasting mark on all she touches. From securing college funding to fostering leadership abilities, her dedication knows no bounds.

Join us on an inspiring journey into the remarkable world of Brenda Okorogba, where empowerment holds the key to boundless success.

Brenda Okorogba’s Professional Achievements

Brenda Okorogba possesses an extraordinary gift for creating custom learning solutions that address the unique needs of equity-deserving groups. Her expertise has propelled individuals and organizations to remarkable heights of achievement. Throughout her impactful career, Brenda has held diverse positions that have allowed her to utilize her skills and knowledge to make a positive impact in the community. In recognition of her leadership abilities and dedication to advancing women’s rights, Brenda was selected as one of the Young Women’s Leadership Delegates by YWCA Canada in 2018.

In her role as a Learning Experience Designer, Brenda has demonstrated her expertise in designing, customizing, and facilitating impactful learning experiences on a wide range of topics for clients and organizations worldwide. Her work has influenced the lives of over 16,000 professionals and students from more than 30 countries across five continents.

Through her coaching and guidance, Brenda has assisted individuals in achieving remarkable success in their academic and career journeys, resulting in a 98% academic and career success rate. She has played a pivotal role in empowering individuals to launch profitable businesses and successfully transition into new careers. Notably, Brenda’s efforts have also contributed to securing an astounding $80.4 million in scholarships and tuition fee waivers, enabling deserving individuals to access quality education and pursue their dreams.

Brenda’s passion for promoting inclusive education, job opportunities, economic dignity, collective prosperity, gender equity, social inclusion, and optimal wellness drives her commitment to improving the quality of life for everyone. Through her various endeavors, Brenda continues to make a tangible difference, positively impacting the lives of countless individuals and communities.

Establishing Momentswithbren Consulting

Brenda Okorogba

 

At the forefront of Momentswithbren Consulting, Brenda delivers professional training and coaching services that cater to a diverse array of clients, organizations, and institutions. With a strong focus on leadership development, Brenda propels her clients toward accelerated success through bespoke training programs, strategic advisory services, and outcome-driven programming. Countless individuals and organizations have experienced Brenda’s guidance, reaching their fullest potential and achieving their goals.

Brenda Okorogba Commitment to Social Impact

Brenda’s dedication to social impact goes beyond her professional endeavours. She actively contributes to several Canadian charitable organizations, serving on the Board of Directors for esteemed institutions such as the Students Commission of Canada, Canadian Council for Youth Prosperity, and Immigrant Women Services Ottawa (IWSO). In these influential roles, Brenda leverages her expertise, passion, and commitment to drive positive change and empower marginalized communities.

Empowering Women Through Social Entrepreneurship in the Upper East Region of  Ghana

Furthermore, Brenda is a staunch advocate for economic dignity, recognizing that financial stability and empowerment are crucial for individuals and communities to thrive. She seeks to promote economic opportunities, especially for marginalized groups, and fosters an environment where everyone can achieve economic independence and prosperity. At present, Brenda is actively engaged in providing invaluable social entrepreneurship coaching to women entrepreneurs operating small businesses in the Northern region of Ghana. This transformative initiative is made possible through generous funding from the Government of Canada. Through her expertise and guidance, Brenda is empowering these women to develop their entrepreneurial skills, enhance their business acumen, and create sustainable ventures that contribute to the socio-economic growth of their communities. Her dedication to promoting gender equity and economic prosperity is evident in her work, as she strives to uplift and empower women in the region to achieve their fullest potential as successful business owners.

Students Commission of Canada

As a board member of the Students Commission of Canada, Brenda plays a vital role in supporting the organization’s mission to amplify youth voices and advocate for their rights. She brings her deep understanding of the challenges faced by young individuals, particularly those from marginalized backgrounds, and works collaboratively to create programs and initiatives that address their needs. Through her strategic guidance and dedication, Brenda helps the Students Commission of Canada to have a meaningful impact on youth empowerment, education, and well-being.

Canadian Council for Youth Prosperity

Brenda’s involvement with the Canadian Council for Youth Prosperity showcases her commitment to nurturing the potential of young people. As a board member, she actively shapes policies and programs that promote equitable opportunities for youth across Canada. Brenda’s expertise in learning experience design and her passion for empowering young individuals from diverse backgrounds make her a valuable asset to the council’s efforts in fostering youth prosperity and advancement.

Immigrant Women Services Ottawa (IWSO)

Another organization that benefits from Brenda’s leadership is the Immigrant Women Services Ottawa (IWSO). Serving on its Board of Directors, she contributes to the organization’s mission of empowering immigrant women and fostering their integration into Canadian society. Brenda’s own experiences as an immigrant woman inform her understanding of the unique challenges faced by these individuals. Her role on the board helped her- strengthen programs, initiatives, and advocacy efforts that support immigrant women in areas such as employment, education, and social integration. Brenda’s dedication to empowering immigrant women strengthens the IWSO’s ability to create lasting positive change in the lives of these individuals and their communities.

Through her positions on these Boards, Brenda brings her expertise, passion, and commitment to advancing opportunities for equity-deserving groups. She collaborates with fellow board members to develop impactful programs, drive policy changes, and support initiatives that address the unique needs and challenges faced by marginalized communities. Brenda’s contributions extend beyond her professional career, demonstrating her dedication to creating a more inclusive, equitable, and empowered society for all.

Brenda Okorogba’s exceptional skills as a service and learning experience designer, facilitator, and advocate for equity-deserving groups have made her a driving force in empowering success. Through Momentswithbren Consulting, she has impacted numerous individuals and organizations, helping them unlock their potential and achieve remarkable results. Brenda’s dedication to social impact, as demonstrated through her board positions in charitable organizations, further showcases her commitment to creating positive change in the lives of marginalized communities. With her unique blend of expertise, passion, and dedication, Brenda continues to transform lives and inspire others to reach their full potential.

 Tracy Folorunsho-Barry Is breaking boundaries in North America, lifting other women and helping them find their paths in life. The Nigerian-born amazon is the founder of GROW Women Leaders and GROW Foundation. During her migration to Canada from Nigeria, she faced struggles with integrating into the country and lacked the proper guidance and support she needed as an immigrant.

Barry also found that her struggles were common for other immigrant women in Canada and decided to take action after freeing herself from a limited lifestyle. She took the initiative to start helping other women, especially immigrants, reach their full potential and access new opportunities regarding their careers. Since then, she has dedicated her career to helping thousands of women, especially immigrants, get hired and advance their careers.

In 2017, under GROW Foundation, she launched Project150: Accomplished Immigrant Women in Canada and the Speak Out Women series where she began gathering stories from more than 200 immigrant women across Canada who have overcome adversity to achieve success in their careers and lives. They shared their stories and expressed that they wished they had known about the knowledge, resources and guidance available for them to succeed in Canada.

She collated these stories and published the book; Untold Stories of Immigrant Women in Canada. Later in 2018, Barry founded GROW Women Leaders (GROW), a career leadership development and advancement platform designed to help women get hired and advance their careers.

In 2021, she opened GROW space, a socially conscious 7000sq ft facility that houses Nurture café, lounge, co-working space and more. For her contributions and community involvement, she has been honoured with various awards and recognitions such as; Top 100 Black Women to Watch In Canada, Top 6 Immigrant Women of Inspiration,  and a notable recognition by  Mayor Don Iveson and the City of Edmonton in 2020.

She shares her inspiring story with Esther Ijewere in this interview.

Childhood Influence

Growing up, I loved helping people as it came to me naturally, even though I had no idea what I would do when I grew up, I guess it has played a major part in who I am today. For example, my mother had a grocery store, and through that grocery store, I was able to help people who I thought were in need within the community. I think staying true to oneself has a way of showing up in one’s career path.

Inspiration Behind Grow Women Leaders

Coming to Canada as an immigrant and not having guidance, I didn’t know anyone. I had to go through the integration process on my own. The name came about when I began Project150: Accomplished Immigrant Women in Canada and the Speak Out Women series as Gradual Rising of Women (G.R.O.W.), where I began gathering stories from more than 200 immigrant women across Canada who have overcome adversity to achieve success in their careers and lives.

They shared their stories and expressed that they wished they had known about the knowledge, resources and guidance available for them to succeed. While collecting their stories of resilience, I realized the wealth of knowledge these women possessed and the valuable insights that they could share with other immigrant women and their communities. Thus, the book, Untold Stories of Immigrant Women in Canada was published. I wanted to inspire other women like me, and from there it grew bigger. While hearing others talk about their stories, it changed my life and I knew it was something much bigger I began GROW Women Leaders and I had to figure out a way to help more women to become women leaders as it is their careers that set them apart.

It is the idea of helping women and empowering women. But in this case, I’m doing it by helping women connect to companies. I want to grow people and build them up to become women leaders.

Tracy Folorunsho-Barry

The Journey So Far

No one prepares you for the entrepreneurship journey. It hasn’t been easy and still isn’t easy but the positive impact my work has on others makes it all worth it.

Being At Forefront Of Helping Immigrant Women In Canada Find Their Voice And Purpose, And Project 150

What started as a project has become so much more. I believe that if you have gone through challenges and you succeed, it is important to help others the way so that they don’t have to go through the same challenges that you have been through. It is the idea that I’ve gone through it and I want you to be able to succeed. This is the reason I do what I do today which has stemmed from Project150: Accomplished Immigrant Women in Canada and the Speak Out Women series through Gradual Rising of Women (G.R.O.W.), where I began gathering stories from more than 200 immigrant women across Canada who have overcome adversity to achieve success in their careers and lives. They shared their stories and expressed that they wished they had known about the knowledge, resources and guidance available for them to succeed. While collecting their stories of resilience, I realized the wealth of knowledge these women possessed and the valuable insights that they could share with other immigrant women and their communities. Thus, the book, Untold Stories of Immigrant Women in Canada was published.

Also Read: I Want Immigrant Women In Canada To Have A Voice

My Aspiration For Black Women In Canada, Especially New Immigrants Trying To Integrate Into Society

For those who are trying to integrate into society, it is knowing your worth. If you know yourself, other people can’t define you, I see that as a community of immigrant women. You may not know what you’d want to do but once you understand what your worth is, Canada will give you a space to do what you want to do. Canada has a lot of opportunities and the world is waiting for you. Follow your passion, and you will find your path. For every purpose, people are depending on it. I took an unconventional career path and I was able to help more than just my family, I helped my team, the women who use GROW’s services and more.

The GROW Space And Its Impact Since 2021

The GROW Space, is a socially conscious 7000sq ft facility that houses a Nurture café, lounge, co-working space and more. Nurture is more than a social lounge, we are a socially conscious in-house kitchen & cafe located within the GROW Space serving brunch, meal prep, catering, cocktails and more. Proceeds generated go back to supporting the women at GROW, supporting women, especially immigrants, to get hired and advance their careers. The impact that our space has had since 2021, it has been a space that is open for the public as well as our candidates to work and lounge in our space, while the Nurturers have access to amenities to help them develop and advance their career.

Challenges

I experienced a lot of challenges, especially since I was doing something unconventional. I never knew that there were negative connotations behind the word ‘ambitious’ until I started pushing for my goals to build a company that helps others. Ambition can truly be a terrible, terrible thing because for a society that pushes women to do more, can also be the same to say that you’re doing too much! With that being said, I didn’t receive much support and I had to prove myself a lot especially since I was trying something from nothing. People usually support what they understand and unfortunately, for a creative like me, it takes time for others to understand your work before they support you.

Being Recognized  As One Of The Top 25 Canadian Immigrants

To be recognized as one of Canada’s top 25 immigrants, is very exciting as it is a validation of my work and my journey to it.

Also Read: Hawking At Age 10 Made Me More Determined

One Thing I Wish I Could Do To Make The World A Better Place For Women, Especially Black Women

It’s what I’m doing right now, which is ensuring that everyone gets equitable employment, especially women. Although it is getting better, there is still a lot of work to be done for gender parity.

Being A Woman Of Rubies

I am a visionary. It is one thing to be a visionary, but then it can execute the vision.

To Young Women Who Aspire To Be Where I Am But Lack The Opportunity And Support

Keep pushing, push until something good happens. Your vision and idea are valid, stick to what you want.

Tracy Folorunsho-Barry- Grow Women Leaders

 Women Who Inspire Me And Why

Individuals who inspire me, are the everyday women who are usually unsung heroes that are constantly striving to create a better home, and build a better community and world at large. These women are the ones working in entry-level, mid-level, to senior-level jobs.

For Women Who Want To Join the GROW Community

GROW Women Leaders is a leadership development and advancement agency helping women get hired and advance their careers. It is FREE to join so SIGN UP NOW! Our digital talent platform is dedicated to helping women, especially immigrants, get connected to the workforce. We will connect you to our partner companies. Join us now! https://growwomenleaders.com/ See you on the inside where we all grow together.

 

When I saw Janey Buzugbe at the Elevate Festival in Toronto a few weeks ago, speaking passionately about Intersectionality and diversity, and how she’s been able to navigate the tech sector as a black woman in Canada, I knew I had to share her story to inspire other women.

Janey Buzugbe is an energetic entrepreneur and tech partnerships leader who believes in living life by giving; what she has to give is humanity at the intersection of business and technology, and she is doing so significantly.  She heads the Black Innovation Programs and Partnerships at the DMZ – the #1 University based Incubator – providing leadership and support to 400+ Founders across 5 programs with resources and access to 30+ partners to support their Startup growth.

She is the founder of Immiducation, a community-first Startup that supports over 17000+ immigrant professionals with career-readiness skills, a career network, and access to careers in Tech. Over the past decade, her tech career has spanned the corporate, non-profit, and Startup worlds in digital marketing, program and product management, recruitment, and Tech partnerships.

The amazing entrepreneur holds an undergraduate degree in Information Technology, postgraduate certificates in Media and Account Management, and a Master’s in Management Innovation. She is also the host of JaneyofCanada; a YouTube channel providing career and settlement advice for immigrants.

Janey Buzugbe shares her inspiring journey with Esther Ijewere in this Interview.

Read Also: 16 Inspiring Nigerian Women Making A Difference In Canada

Janey Buzugbe
Janey Buzugbe

Childhood Influence

I grew up the first daughter of a military father and a very ambitious and entrepreneurial mother. Growing up watching my mom working on several businesses in addition to a not-for-profit as well as growing her career in public service, I thought for sure I did not want to be her. Never thinking that this entrepreneurial spirit was already coded in my DNA.

Moreover, specifically, my career in Tech Partnerships and people-facing roles definitely is aligned with how I grew up, pretty much being the family organizer and manager; going to an all-girls’ high school where the foundation for the confidence I have was honed; playing sports to competitive levels; as well as being the youngest in my class, yet course leader for 5 years all through my Bachelor’s degree in Information Technology. So, I am no stranger to leadership and being in male-dominated spaces. So, yes, my upbringing prepared me for life as a social entrepreneur and a leader in Tech

 Inspiration behind Immiducation

When I moved to Canada in 2015 as an international student, I found that as a Newcomer, even with some guidance from family, I was making some mistakes and missing out on real opportunities that translated to money or career growth in Canada. So, at first, I started a YouTube channel, JaneyofCanada (Janey Buz), to share my learnings. For Example, my video “Top 10 things everyone coming to Canada should know” now has over 150k+ views. As this channel and my career grew, I would get inquiries to speak on how I grew my career to leadership in such a short time and on the channel, I would get inquiries about certain professions and regions in Canada I could not speak to as those were not my firsthand experiences.

After coaching more than a few people, I realized the challenge of underemployment – not getting work in your field of training and/or earning way less than the average Canadian – was a pervasive problem.  I heard it very clearly in 2021 to build a community of like-minded professionals to support each other and bring forward-thinking employers to the community to engage and hire from.

Truth is, you become what you see, so we created a space for high-achieving newcomer professionals to see what they could become and access support in becoming that.

Read Also: I Have Taught Over Ten Thousand People The Power Of Real Estate In Canada

How My Involvement In settlement Of  Newcomers, Black Innovation Programs And Partnerships Impacted Me As A Black Woman

This is an interesting question. At first, I did not identify as a Black Woman. Coming from Nigeria, I believed the term ‘Black Person’ referred to melanin-blessed folks who were born and/or raised in North America. You see, I was just a Nigerian woman. The thing about labels and identity is, sometimes it doesn’t matter what you see yourself as if other people see you differently. I quickly realized that everyone saw me as Black and so I began to learn about my new identity.

As I learned, I experienced the diversity of different Black people, then I also realized my privilege of being a debt-free, well-educated, family-oriented African woman. I realized that these privileges and others are not available to every Black person but also, even with the privilege, the playing field is not leveled for us. Then, I made the decision to put my energy and passion into being a champion for the under-represented, whom I prefer to refer to as ‘Underestimated”. This has impacted the way I see myself and the world around me. That there is power and strength when the world does not see you coming!

My Passion For Issues Centered Around Intersectionality, Diversity And Inclusion

My passion for the cause stemmed from my experiences as an underrepresented, (underestimated) Newcomer, African Woman. I want people to stop and think when they say things like “Your English is so good” or assuming because I am Black, I can rap, twerk or I do not have a dad in the picture.

This way, they are assuming something (often negative) of a person because of how they look. Instead, they could be curious without demeaning a person. That initial statement could sound somewhat like this “Is English the main language where you are from”? This turns an assumptive statement into an open curious conversation and makes the person on the receiving end feel included.

Janey Buzugbe
Janey Buzugbe

Challenges

To shed some more light, in Canada, as I have now grown to Leadership, I have experienced what is colloquially known as “performative or optical allyship” where people want to come of as forward-thinking, so they want to have a Black women leader as part of their organization or project; to nail the diversity picture but they often miss the mark on Inclusion and belonging; where your ideas, thoughts and culture are not welcomed or celebrated.

The Audience Reception And Lessons From My Panel Session At The Elevate festival

I learned that the sky is the stepping stone for us women. I learned that we often, especially as women, buy into some negative assumptions that keep us stagnant. For me, being in the innovation space and even part of a selection committee for a Venture Capital firm, I believed being a solo founder is a deterrent in getting funding from external investors but here I was sitting next to a solo founder who had raised some good money from Investors.

So now with every deterring thought, I try to counter it by asking  myself, “ Janey, who told you that this is true?” and “is it absolutely true for everyone?” . I also learnt that my story is important – to continue to share with boldness and humility. People need to see what they can become or at least validate that they are not alone.

Read Also:  How Chioma Ogamba Is Helping People Achieve Their Immigration Dreams

Thoughts On The Profiling Of Black Women, And How They Can Be Supported

Yes, Black women are underrepresented, and we face the double-bias of being Black and Woman. However, we are still a force to be reckoned with – we are just underestimated. To Black women, find yourself a support community that will build you, you can learn from and help you on the days you feel low.

This is very important! Not sure where to start, check out Immiducation. And to allies, try to move from being passive to active, reach out of your comfort zone to communities you don’t usually find yourself. You support one Black woman, you support a whole generation – this is more than being an Ally, this is being a Champion.

How I Am  Using My  Organization To Create Room For Black Women In The Tech Sector

For me, it is important to create opportunities that I wish I had and I want to see for myself. So firstly, 90% of my team at Immiducation are exceptional Black women whom I am eternally grateful for. When we have our monthly coffee chat with industry experts, I aim to have Black Women or other people of colour because I believe you become what you see. We plan on launching a mentorship group in the near future solo for Black women

Why I Started My Youtube Channel; Janeyof Canada

I  had my YouTube Channel in my head for many years before I created it – a lot of people had told me my energy was very good for the media. However, it took me a while to start because I needed to figure out what type of content would truly be helpful for my audience while not being something I would get bored of. So after a few tries, I landed on content to support other career-minded newcomers.

This was how Janey Buz (JaneyofCanada) was born in 2016. So as I progressed in my journey through 3 Study Permit applications, 1 Work Permit application,  1 permanent Resident application and 1 Citizenship application; all of which I did myself, I wanted to share with others my immigration and career journey. Now, the channel community has grown to over 18,000 with about 1 million views.

Most impactful, is the 100s of emails from grateful people who share that through my videos, they have landed in Canada in either their dream school or as a permanent resident and didn’t have to spend money using agents or consultants. I am on a mission to democratize immigrant success for my generation and beyond.

3 Women Who Inspire Me  And Why

My mother – Janey Buzugbe (Snr); She taught me many things I know about being a strong, Christ-loving, entrepreneurial and career-oriented woman with a personality that lights up a room while putting the people in her life, her family as priority

Nkechi Nwafor-Robinson – My mentor; she taught me that I matter, her energy is through the proverbial roof; something I thought I needed to shrink about myself. She’s taught me that this energy is exactly what the world needs!

Beyoncé – Just because! Her creativity and business sense is one to be reckoned with. #WeRunTheWorld

Read Also: Meet Maryam Muritala, The Entrepreneur Giving Canadian Vendors Visibility

 To The Woman Who Has Lost Hope Due To Marginalization And Lack Of Support

Please do not give up. Go where you are celebrated and not tolerated. Quit fast, quit often if the environment is deteriorating your mental health and self worth. Join a community and share/confide with people who can lift you up. You are the CEO of You Inc., so do what any CEO would do. To help your confidence, keep a list of things you have achieved, compliments and positive feedback you have gotten over the years – I call this your “Brag book”. This is your weapon to combat imposter syndrome or feeling inadequate. Trust me, your brain does not hold as much as you’d like to think. Write it down.

JaneyofCanada
Janeyof Canada

My Work-Life Balance Routine

I never miss out on my sleep and catching up with my loved ones. I also try to take walks and dance in between meetings. I am learning now that “NO” is a full sentence and trying to practice that. It took me landing in the hospital to start to prioritize my health and I promise you; it is not worth it. Work will always be there and so would be others to do the work. But my life – my time on earth, I have only got one.

Being  A Woman Of Rubies

My God-given strength and ability to bounce back and push myself, surrounded by incredible support, to be a better version of Janey than I was yesterday because I truly believe that this is how I can live out God’s purpose for me.

You can see more of Janey Buzugbe work here: https://www.immiducation.com/

Click Here Watch Short Video of Janey Buzugbe  speaking at the Elevate Festival

 

In the realm of tech, it’s no secret that black women remain significantly underrepresented, especially in corporate and business environments. While efforts are being made by larger organizations to diversify the industry, there’s still a vast pool of incredibly talented black web designers whose contributions often go unnoticed, particularly on the design front. It’s time to change that narrative.

Black women are not only tech creators but exceptional ones at that. Their skills and creativity deserve recognition, which is why we took it upon ourselves to spotlight some of the most brilliant black web designers in the industry.

If you’re seeking to elevate your website’s design to new heights, look no further! We’ve curated a list of outstanding tech-savvy women and black web designers who are making waves in the digital design world.

Without further ado, here are the top black web designers and developers you should consider for your next project. It’s time to embrace diversity and empower these incredible professionals as they continue to shape the future of tech.

  1. Fatima Burke

female web designer

She does web design, and she does it well. Fatima has over 10 years of experience in the web design field. She strives to make design obtainable for everyone, across multiple platforms. This black web designer has worked with Root Magazine and Look Up Radio.

2. Raven Ponder

female web designer

This Southern-based design architect is a talented creative professional that specializes in creating memorable brand identities that will make your website visitors stop and stare. If you need packaging design, full-scale branding, or a new website with soulful aesthetics, you will not go wrong by working with Raven.

3. Lola Adewuya

Female web designer

Lola is the founder of The Brand Doula, a brand and experience design agency based in the Bay Area, serving clients worldwide. They focus on building signature customer experiences that build well-loved brands and meaningful customer relationships. If you are in need of high-quality branding for your business or campaign planning, don’t hesitate to check them out.

4. Shanakay Hall

Female web designer

Shanakay is a Toronto-based web designer and digital consultant that creates WordPress websites for online businesses. She especially loves working with girl-powered service-based businesses and entrepreneurs looking to level up their online presence through a website redesign.

5. BEELJAY Creative

female web designer

If you need a web designer who has strong graphic design skills then Brittney Jones a great resource. She has the capabilities to develop your branding and also design high-quality social media marketing graphics and flyers to complement your digital marketing needs.

6. Tiffany Tolliver

Female web designer

If you’re in need of a branding dynamo who knows everything from digital marketing to web strategy, then Tiffany of the Emma Rose agency is your girl. She works mostly with entrepreneurs on a higher-end budget in need of improving their entire online presence, but her deliverables include everything from a social media audit, Wix websites, creative photoshoots, and business cards.

7. Krystle Rowry

Female web designer

Krystle Rowry of Kriss Did It is a web designer who’s use of color and shapes truly makes her work stand out from the rest. Her designs are elegant and empowering and she has done work for several top digital influencers including Issa Rae, Marie Forleo, the Food Heaven Made Easy team, and even Zim of Travel Noire to name a few. If you are in need of an industry expert in web design who has worked with top clientele, she’s your girl!

 

8. Kirby Mack

If you are looking for a high-quality, feminine re-design for your website then look no further. Kirby is a highly-skilled graphic and web designer that specializes in creating gorgeous personal branding websites for industry leaders and service-based entrepreneurs.

9. Brittany Antoinette of The Idea Girl

If you are in need of a brand refresh, Brittany is your girl. With strong expertise in branding and design consulting, Brittany loves working with women-owned businesses and provides a range of services from brand strategy, product development, and e-commerce design to social media management. If you are in need of a dedicated full-service agency for all your digital touchpoints, then don’t hesitate to reach out to her.

Source: Bauce Mag