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Women of Rubies

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Nurses are unique, they have the insatiable need to care for others, and that is their strength. Caring is the essence of nursing and midwives . These words describe Emannuella Inah , a registered Nurse and Midwife who is touching lives, and changing narratives through her work. ​

She is passionate about seeing that women of African descent go through  pregnancy effortlessly and are armed with information relevant for maternal and child health. Through​ her initiative;​ Safe Pregnancy Africa, a community of black women which she founded​. ​Emmanuella dedicates her time to teaching and mentoring women through the trimesters of pregnancy, contributing to curbing maternal and child mortality rates in Nigeria and Africa as a whole.

She is also the founder of the  Preggy pidgin podcast, a platform that gained global recognition after emerging as one of the 35 best pregnancy podcasts in the world in 2021. She uses the platform  to reach the inner cities of Africa, educating people on successfully transitioning from pregnancy to delivery without complications using the  Nigerian pidgin, a language as old as Nigeria and spoken in several countries of the Africa continent.

In 2020, Emmanuella was listed as one of the 100 outstanding women Nurse and Midwife leaders in the world. A list which was compiled by the World Health Organization, International Council of Midwives, Nursing Now, Women in global health and UNPFA.

She has three books to her name, one of which  is titled “The PREGGY workbook “ . It is  a simplified guide to going through pregnancy and labour with concrete  information and a space for the pregnant woman to journal her experiences using prompts and questions from the book. The book is written with captivating content laced in stories that catches the human’s heart and attention.

Emmanuella is a force to reckon with and a visionary.​ She shares her inspiring journey with Esther Ijewere in this interview.

Growing up

The thought of being a Nurse or midwife never crossed my mind until a school Nurse said I acted like a real Nurse. This was in primary school, many years before I became an adult but her words never left my mind. I would later ask my mother if I truly behaved like a Nurse. It was all exciting, I took her words as a compliment, dear compliments. What nobody realised was that She planted a desire in my heart. I read books because my mother said Nurses read big books and solved hard mathematical equations because papa says it’s what Nurses do. My uniforms were neat and ironed because I didn’t want Nurse Joy to take back her kind words. The foundation for the Nurse I am today was laid years before I realised I would someday be a Nurse.

I grew into loving the profession, I had access to beautiful videos and pictures of Nurses , my mother made them available, she told me lovely stories too. Those stories infiltrated my subconsciousness and made me long for the day I would wear the Nurse’ white gown and the Nightingale’s cap. So, it wasn’t difficult to choose Nursing when I got two admission letters to either study Nursing and Chemical Science.

Inspiration behind my initiatives; Safe Pregnancy Africa and Preggy pidgin podcast

In 2018, I and three other midwives were posted to a community in Nigeria to serve for a month. In those few weeks, my eyes were opened to the large knowledge gap amongst pregnant women. The things I considered simple and expected everybody would know were things many of the women didn’t know. In that community I saw that women got pregnant by chance, there was never preparation for the health of the woman, the finances of the family, education on recognising danger signs in pregnancy and generally poor knowledge on how to successfully transition from pregnancy to puerperium.

​​My colleagues and I did a good job in educating the villagers, we took health education to the village squares and markets, and held meetings with the Chiefs on how to get funding for the Primary Health care centre.

When I got back home, there was unrest in my spirit. I knew there were other women in several other places with zero knowledge about their health, body and pregnancy. So, I went online and created Safe Pregnancy Africa, a community for women of African descent where I would educate on everything that bothers maternal and child health. A platform where I could answer questions and give guidance to as many women as I could reach.

In 2019, I realised my message was better understood when I taught in Pidgin English. I got many women asking questions for more clarification and many others speaking out. It bridged the language barrier I never knew existed. I was able to break down compound topics like Preeclampsia/eclampsia into understandable bits teaching in pidgin. This gave birth to the Preggy Pidgin Podcast. The listenership has grown from Nigeria to 38 other African countries with positive feedback every week.

Preggy pidgin podcast nominated as one of the 5 best pregnancy podcasts in the world

Consistency​ made that happen. ​ It is one thing to take a step, it is another thing to remain consistent​. ​I understood that for my message to penetrate the busy online space and get to my core audience, I have to remain consistent.

The journey so far

So far, so good. It may sound cliche but that is how it’s been.The feedback has been great, the love and positivity are some of the motivation that fuels my conviction and consistency.

Why I pitched ​my​ tent in the nursing and midwifery sector

Becoming a Nurse was easy because I believe life prepared me for the profession, but specializing in midwifery came as a result of an event that happened in 2012. It happened on a Sunday when many people had gone to church. A young lady from the village had come to stay with her husband in the neighbourhood. It was just her third week in town but she was almost due to deliver. That morning, her scream stormed the yard. The lady was in labour and not just that, the baby’s head was already in the vulva. I still don’t know if she attempted to deliver the child herself but the child’s head was trapped between her thighs and it was already turning blue. I was the first to rush into her room before other women joined in. That sight has never left my head. At that moment I wished I could do something, something to help the woman and her baby whose eyeballs were already swollen. She lost the child. Later on, I would come to learn about precipitate labour but I still wonder  what happened to the dear lady. That was the first time I wished I were a midwife. Also, the growing rate of maternal mortality inspired my decision to become a midwife. I wanted to contribute my quota to the noble course of ensuring that women especially of the African descent go through pregnancy ready, healthy, and knowledgeable.

Challenges of my work

Trust! I am a petite midwife and often, women in labour would like midwives who look physically competent. Funny right? But I have had a few challenges proving myself.

Other projects and activities

I am working on funding and distributing birth packs to 3 communities in Nigeria under Safe Pregnancy Africa. Also, I am looking to partnering with international organisations to carry out health centre renovations and sponsor training for health workers.

What I enjoy most about ​my​ job

It is the satisfaction. Nothing compares to the peace of welcoming a child into the world. Midwifery is a ministry. My hands have touched and handled purity. From the first time a newborn takes their first breath and lets out that loud cry, I am there. I think it’s right to say, I stand by the gate of life. Hahaha.

3 women who inspire me and why

One of the women that inspire me is my mother. She is very resilient and confident. Once she sets her mind to do a thing, wink an eyelid and you see the results displayed. She is focused, determined and loving.

Remi Owadokun is another woman that inspires me, she is smart. Remi utilizes resources within her environment and her reach to achieve goals one would think are farfetched.  She is smart.

Ugochi Obidiegwu is a focused woman. She inspires me. I have seen her take up projects that seemed complex and  accomplish them in a moment of time.

These women play huge roles in my life and I am blessed to have them.

Women’s awareness on maternal and child mortality rates

Not many women realize that the mortality rates are high. If we share these details with more women, they will be more interested in knowing details about their health before even falling pregnant. That is why The Preggy Pidgin podcast pushes this information through pidgin English, trying hard to ensure that more women understand the process of transitioning from no pregnancy to pregnancy and everything in between.

What can we do better as a society to educate women on mortality rate and safe pregnancy

It starts from the grass roots. If we could dedicate more time to teaching during Antenatal clinics in health centres. Answering questions without the terminologies and creating a warm setting for women to be free to express themselves. Also, training or educating the Traditional Birth Attendants ( TBA). Most women in our communities trust the TBA, if we could arm more TBAs with correct information, then they would know what to say to the women who trust them and such information would correspond to global standards.

One thing I wish to change in the midwifery sector, especially in Nigeria

Remuneration of staff!

Being a Woman of Rubies

I am teachable, smart and loving.

In November 2021, Export Expansion Facility Programme (EEFP), UK Nigeria Tech Hub and Future Females Empowerment Initiatives launched a new and exciting partnership to support local female entrepreneurs who are ready to trade beyond Nigeria’s borders. Three months later, the pilot Women Trade Scaleup programme has concluded and has supported local female entrepreneurs with the skills and strategies to build globally thriving businesses.

Nigeria currently has the largest market in Africa with a population of over 200 million, and with the world becoming more interconnected, having a business that meets customers across the globe is becoming increasingly essential.

Through the three-month Women Trade Scaleup programme, 80+ Nigerian trade-ready female entrepreneurs accessed training through three intensive bootcamps, and were supported with expert coaching, expert mentorship, accountability forums and community engagement sessions, to unlock their entrepreneurial spirit, and see tangible growth in their businesses.

 

The three intensive bootcamps provided participants with a wide range of knowledge from trade experts. November kicked off with the first bootcamp where participants were taken through the fundamentals of trade, trade policies and tariffs, trade strategies, market research for trade and market entry strategies. The second two-day bootcamp in December supported members to prepare their businesses for trade. Some key areas included digital marketing & sales, business model & operations for trade, and cross-border payments.

The last bootcamp in January focused on different strategies to finance a trade business. Financial strategies and revenue models for trade businesses are among the topics that were explored.

The programme brought exceptional feedback from the members with  100% reporting that their trade knowledge and technical skills have improved, 70% increased their revenue, and 73% saw an increase in customer numbers since joining the programme.

One of the graduates, Elizabeth Nwankwo, founder of Oklan Best, increased her revenue by 20%, almost doubled her customer base and has now listed her products on Amazon which are being sold in Canada!

Throughout the programme, Judith Idialu, founder of Bigfarm foods reported a revenue increase of 40% and 40 new customers. She is now exporting to new markets including the UK, Kenya, Ghana.

Elizabeth and Judith are not the exceptions. As the programme concludes, graduates only have brilliant wins to share; from winning grants worth millions of Naira, being featured on national media, to being nominated for prestigious awards; these women are ready to embrace a new global market.

The programme had remarkable coaches and mentors who are experts in their respective fields. Programme expert mentor, Adetokunbo Adewoyin, is the principal consultant of Fortress20 Commodities, a foremost agricultural exports management and consulting firm in Nigeria. She is the programme’s Sourcing and Logistics Expert Mentor with over 13 years of experience in agricultural commodities and containerised exports.

Coach Titi Ojo is the founder/CEO Agrochains Consult Services Ltd, a company that provides strategic services in the agriculture value chain and non-oil export sector. She consults in the international development space with a focus on building a thriving non-oil exports sector through enabling trade policies, capacity building for exporters and market access development.

Commenting on the Women Trade Scaleup pilot programme and bootcamp, Maureen Ideozu, Programme Coordinator of EEFP said, “We are very pleased with the take-off of the Women Trade Scaleup programme. It is one of the important inclusion interventions at EEFP to enhance the capability of Nigerian women to participate in the non-oil export sector. By design, EEFP is a short-term intervention to stimulate and invigorate the non-oil export ecosystem. To achieve wide scale high impact results within a tight timeframe, we adopted a collaborative approach, working with credible and reliable partners. The benefit of this approach is aptly demonstrated by the progress made so far by the Women Trade Scaleup Programme. We thank our partners UK-Nigeria Tech Hub and Future Females Empowerment Initiatives for their commitment and professionalism, as we look forward to increased participation and survival of women owned businesses in international trade; attributable to the quality of expert training, mentorship and access through the programme.”

“Trading across borders is a key ingredient for economic growth and prosperity,” comments Adaeze Sokan, Director of UK Nigeria Tech Hub, “Entrepreneurs leveraging innovation are the ones that will catalyse poverty reduction and inclusive growth but they must think scale from idea conceptualisation and adopt the concept of glocalisation in their business planning – i.e. grow business locally but aim to expand to global markets. This is why we endorse this project and applaud the EEPF/NEPC in their efforts to encourage women entrepreneurs to be ambitious enough to go global.”

“We are delighted to partner with EEFP and The UK-Nigeria Tech Hub to support women in Nigeria to trade internationally! Many women go through our Future Females Business School with physical products, implementing technical tools and capabilities to grow their business, but the support to help them on export principles, requirements, knowledge and access to expert mentors and coaches have been missing. Women are creating beautiful products, building amazing businesses, and being able to help them scale in market size and geography excites us so much! We are learning more about the export requirements and how to support women in this space even more.” says Cerina Bezuidenhout, Future Females COO and Cofounder.

With the calibre of coaches and mentors in the programme, the success of the pilot Women Trade Scaleup Programme comes as no surprise. It looks like 2022 will see more women accessing and thriving in Nigeria’s export market.

Wife of Edo State Governor, Mrs. Betsy Obaseki has on Friday announced a free Medical Mission in partnership with the Association of Nigerian Physicians in the Americas (ANPA), to carry out diverse medical treatments including surgeries for Edo residents over a period of two weeks.

The Edo State Commissioner for Health Prof. Obehi Akoria disclosed this when she accompanied wife of Edo state governor, Mrs. Obaseki on an inspection tour of the Primary Health Centres in Edo South Senatorial District designated for the exercise.

The medical mission is billed to hold from April 23 to May 5, 2022.

According to the Edo Health Commissioner, “for the first time in the 40-year history of ANPA, they are working with us through the Primary Health Care Gateway, and so Her Excellency is visiting the Primary Health Centres that will be used to provide free Healthcare for citizens under the auspices of the ‘ANPA Edo State Project.’

She said, “They are coming with a team of specialists that include Neurosurgeons, Neurologists, Cardiologist, Endocrinologists, Nephrologists, Pharmacists and Paediatricians including Neonatologists.

“They are going to also do what we call, Telemedicine. What they will establish going forward is to follow up with patients remotely. So from their various centres in the United States each of them is volunteering to work with us once a week to review these patients and see how we can extend the care to others in the State.

Commenting on the ongoing plans for the Primary Health Centres in the State, Akoria noted, “I was here at the Oredo Primary Health Centre at about 8:15 this morning and there were already patients waiting. The doctors we have here have more than 20 years, post graduation and we have posted senior doctors across many PHCs in the State. We are seeing very senior nurses here in addition to community health workers.

She added that the Governor has decided that Primary Health Centres will be like first class out-patient clinics in a big general hospital, so that rather than everybody moving to the centre and queuing up endlessly for care, they can get care as close as possible to where they live and work. “So what we are trying to do right now is to make our PHCs good enough for me, my children, grand children and all Edo people.”

Gbemi Elekula is a multi-disciplinary  creative entrepreneur. She is the  founder of DreamHome, a full-service  interior design and styling company,  as well as HUMANx—a fashion brand  that is committed to tackling period  poverty.

Prior to these enterprises, Gbemi had  a stint in the construction and  banking sectors, where she  developed skills and competencies  relevant to her current vocation. As a  quantity surveyor with Gimba &  Partners, she worked on several  construction projects and built

proficiency in project design and  management. Her five years  experience as a retail banking and  customer care executive with Oceanic  and Ecobank helped hone her  networking and communication skills.

From early childhood, Gbemi had a  strong fascination for colours and a deep love for design of all forms. So, it was no surprise when she quit  her job at the bank to pursue her  passion for design and creative  services. Leveraging natural-born  artistic talent, strategic vision,  business acumen and an extensive  network, she has advised many-a client on interior styling for  residential and commercial buildings,  and created myriad designs of décor  and fashion items.

Gbemi not only champions the vision  for DreamHome and HUMANx, but  also oversees the creative design and  production processes, directing and  supervising the functions of internal  teams and external suppliers, and  ensuring adherence to timelines and  quality standards. Each space,  decorative piece or fashion item  designed by Gbemi feels cozy,  eclectic, and unique. Her works are  elegant and timeless—the kind you  will want to keep for the long run.

For Gbemi, design should always be  about people and their deeply-rooted  desires. She has a remarkable ability  to bring clients’ ideas to life, creating  beautiful, functional spaces and  pieces that are tailored to their  personal style and practical needs.  Gbemi prides herself as being an  artistic visionary who is not afraid to  push the boundaries of creative  expression—building consensus and  ensuring projects meet all  milestones, deadlines, and budget  requirements.

Beyond personal gratification and  commercial gain, Gbemi sees her  creative ventures as a medium for  addressing social issues. Through  DreamHome, she has organised a  number of cultural initiatives—the  most recent being an art exhibition  themed “United in a Pandemic &  United as a Nation”, which was aimed  at building solidarity and promoting  joint action to stop the spread of  COVID-19. Her fashion brand,  HUMANx, strives to tackle period  poverty, each sale unlocking access  to better sanitary products for  females in rural Nigeria.

Gbemi holds a Bachelor of  Technology (B.Tech.) in Quantity  Surveying, an MBA in Strategic and  Project Management from the Paris  Graduate School of Management, as  well as a Professional Diploma in  Interior Design from the British  College of Interior Design, Oxford,  United Kingdom.

Source: Leadingladiesafrica.org

Tech-savvy lawyer and activist Ory Okolloh Mwangi combines her skills and passion to increase government transparency and accountability.

She is known as the “Kenyan pundit” for good reason: not only does she have strong opinions about government transparency, the role of entrepreneurship and African storytelling – she has also always been committed to helping others share their voices.

Until recently, Ory was the Managing Director, Omidyar Network and Luminate Group in Africa – both part of The Omidyar Group – a diverse collection of companies, organizations and initiatives united by a common desire to catalyse positive social impact.

She serves on the board of several organisations including the Thomson Reuters Founders Share Company, Stanbic Holdings Plc and Stanbic Bank Kenya, and is the Chair of the Stanbic Foundation.

She is also an Aspen Global Leadership Network (AGLN) Fellow and has in the past served as advisory board member to Twiga Foods, Amnesty International Africa and Endeavor Kenya among several other organisations.

Ory has a Juris Doctor (the equivalent of a master’s degree) from Harvard Law School and a B.A in Political Science (summa cum laude) from the University of Pittsburgh.

Her current role as a non-executive director at East African Breweries Ltd (EABL) saw her picked as a member of the Covid-19 ICT Advisory Committee which is tasked with integrating ICT in the fight against the pandemic.

A gazette notice issued by Cabinet Secretary for ICT Joe Mucheru stated the role of the newly established committee would be to assess how ICT can support efforts to combat the virus, including to develop and implement a framework for identifying, supporting and scaling local technology.

Prior to her new frontline role, Ory was Google’s Policy and Strategy Manager for Africa. She was at the forefront of developing technology innovation as a founding member of Ushahidi.

She is also the co-founder of Mzalendo, a website that tracks the performance of Kenyan MPs. Ory Okolloh spearheaded the founding of Ushahidi, a revolutionary crowd sourcing utility that enables citizen journalists and eyewitnesses all over the world to report incidents of violence through the web, mobile E-mail, SMS, and Twitter.

In 2011 Ory was named a Young Global Leader by the World Economic Forum, and one of Africa’s most Powerful Women by Forbes Magazine.

In 2014 she was featured in the prestigious list of Time magazine’s 100 most influential people in the world.

Source: leadingladiesafrica.org

Bunmi Adeniba, an experienced marketing professional and commercial operator with a strong bias for using consumer insights and her understanding of an end-to-end manufacturing process to harness value for multiple stakeholders, has been appointed as the new Marketing Director of Coca-Cola Nigeria Plc.

Prior to her current appointment, Mrs. Adeniba, the Acting President of Advertisers Association of Nigeria (ADVAN), was the Marketing Director of Unilever Nigeria. She is also the Vice-President of the World Federation of Advertisers (WFA). The WFA Executive Committee brings together senior marketers and public affairs executives to reflect the dual mission of helping marketers be more effective and efficient in terms of their marketing spend, while helping brand owners protect and future-proof their license to operate through advocacy and effective advertising self-regulation.

Mrs. Adeniba has worked in several other FMCG companies in her career trajectory. She is a customer focused professional with broad spectrum, cross functional work experience spanning brand building, new products and category development, supply chain/quality management and quality systems set up.

Her ability to quickly understand, interpret and apply strategic directions is believed to be highly remarkable and commendable. She has a great disposition and is always willing to learn and share knowledge.

Mrs. Adeniba’s over two decades experience spans across brand building, innovation design, and quality management systems.

She has an MBA from Hult Business School, Boston and a certificate of Strategic Marketing Management from Harvard Business School, Massachusetts, USA.

She is a 2018 CSC Leader, a global programme for exceptional senior leaders selected from government, businesses and NGOs across the 53 countries of the commonwealth

Mrs. Adeniba is passionate about women empowerment and raising phenomenal leaders in the marketplace.

She has been recognised as one of the fifty Ladies in corporate Nigeria by Leading Ladies Africa and Brand communicator’s top 50 women in marketing and communication in Nigeria.

Mrs. Adeniba holds membership with the Institute of Directors (IOD), National institute of Marketing (NIMN), Chartered institute of Marketing UK (MCIM), Advertising Practitioners Council of Nigeria (APCON), and American Society of Quality (ASQ). She is a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute.

This article was culled from Marketingedge.com.

Aisha Gumel Farouq is the teen educator and Pre-marital coach.  Aisha understands peer pressure and it’s diverse effect on teenagers. She provides them with the necessary guidance and the answers they need.

She is the founder of Playhouse Daycare, a successful and most sought-after early childhood centre focused on educating young children in a safe, nurturing, and innovative environment. She believes every child deserves a good foundation in education and should be given one.

She is also a partner in a consultancy firm (The Playhouse Mini Co.) that helps individuals start up their early childhood centres and organisations to set up daycare pods.

The educator is also known as  “Coaching with Mrs F” where she guides intended couples and young adults based on her experiences and skills.

Additionally, Aisha is a member of the technical sub-committee, a part of the Nigerian Economic Summit Group (NESG) member tasked with curating the conversation around the annual high-level summit from 2019 to date.

She enjoys learning about innovative education and hopes to be a catalyst for change in the educational sector.

We celebrate her for helping teenagers make the right choice and live a purposeful life.

 

Elizabeth Ovwigho, popularly known as Aunty Muse, is a seasoned Entrepreneur and brand influencer. She has a Masters (M. Ed) in Early childhood and educational foundations and a first degree [B.A(Ed)] in Educational Administration.

She is a serial Ring and Jewelry merchant with an affinity for creative accessorizing. This birthed the MUSE brand in 2019, which is fast becoming a household name on Twitter and other social media platforms.

Elizabeth values customer relationship and Consumer  feedback. This has definitely given her a leverage in the Jewelry business. She is also teaching other women how to succeed in the business, sharing daily tips and educating them on the need to prioritize customer satisfaction.

Her vision is to own one of the biggest Jewelry e-commerce store in Africa as well as become a voice to reckon with as an Accessory Consultant. She can be reached via: Lizzybovwigho@gmail.com

Tobore Anne Emorhokpor is the founder of Nigerian Child Protection Trust and the convener of the End Child Sexual Group. Tobore is a leading voice in the women and child development sector.
Tobore Anne started her educational journey at Nigerian Navy Secondary School, Ojo. She then relocated to the UK for her A levels. She attended Cardiff University where she obtained a Masters degree in Pharmacy.
Driven by personal development and self-improvement, Tobore obtained additional qualifications CIPD level 5 course in Human Resources. She also did a virtual Leadership Principles Course at Harvard Business School.
Tobore has emerged as a credible voice armed with a passion for getting justice for the oppressed. She loves to go beyond people’s expectations and delight them.
She is renowned for her unique style of blended mentoring, empathy and speaking up for the oppressed through her various social media channels. Her  inspirational leadership, empathy and benevolence makes it easy for women and children to have a connection with her.
At the core of her heart, Tobore defines herself as a woman driven by love, whose vision is that of a world where children are well taken care of. She wants a Nigeria where women are empowered to look after themselves and their children.
Tobore has been at the forefront of the movement for women to be treated with kindness by their spouses. She desires for children to live good lives and have a quality education. She detests children being used and abused for child labour and wants a great reduction in sexual abuse and rape of women and minors.
The testament to her impact is the media mentions she has gotten for her humanitarian works and advocacy.
Tobore is the recipient of the Right Livelihood Award for outstanding role in reducing hunger, inequality and improving sustainability. She has also clinched the Drum Majors for Peace award for her giant strides and contributions to women and child development.
We celebrate Tobore’s passion for humanity, and her contribution towards the safety of women in the society

Taiye Aluko is a relationship and marriage coach.  The amazing amazon is also the founder of RareGems Counselling and Coaching, a centre that helps people gain clarity in their relationships. Thereby, turning despair to hopefulness and ignorance to awareness. The sought after coach who has been married for over 22 years has 16 years experience in counselling and heads her local church’s  marriage counselling unit.

She holds a degree in Law from the Obafemi Awolowo University and was called into the Nigerian Bar in 1992. She also holds an MBA from the PAN African University and is also a certified Prepare Enrich facilitator. She worked in leading law firms before starting an active career in banking, which spanned over 18 years, until 2013 when she decided to follow her passion for counseling.

Aside from her Law degree,  she  also  holds certifications in Person Centered Counselling, Psychology Counselling, Marriage and Relationship Counselling. She shares her inspiring journey and insightful relationship nuggets in tis interview with Esther Ijewere

Growing Up

I grew up as one of the last children in a family of 5. I have a twin sister which is why I am one of the last children. Growing up was largely uneventful for us. We had both parents and my dad died last year at the age of 90 years. My parents tried their best to provide a comfortable life for us, but things became difficult when my dad lost his job. My dad was a diplomat who worked with Foreign Affairs Ministry, so we spent our early years outside of Nigeria. When we came back to Nigeria and he lost his job, he wasn’t able to get back on his feet and my mom had to assume the financial responsibility. That was a turning point as we the children had to quickly adapt and adjust to the new realities of our life. Those were difficult years but my parents stayed together. I think growing up made me assume that every family consists of mother and father plus children. It took me a while to come to terms with the fact that not all families were like that. Some people grew up without fathers. Some of us were  brought up by grandparents. My parents ensured we had a stable and loving home. That for me was a great gift from them to us. I won’t really say that my childhood prepared me for what I do now. I think I discovered my love for working with couples later in life

Inspiration behind  Raregems counseling and coaching

Working in the Marriage Counselling Department of my church over the years opened me up to how needed premarital counselling is, as it was clear that many couples still had a mills and boon idea of marriage. The reality they experienced once married was at variance with what they expected, and it was resulting in heartbreak and pain for many couples. I was privileged to attend Late Pastor Bimbo Odukoya’s singles fellowship before I got married. Attending her fellowship helped reset my thinking and understanding of marriage. Then when I was about to get married, my husband and I also went through premarital counselling. As time went on, I began to see the need to offer premarital counselling outside of the church because not everyone gets married within a church setting, and they still desire to be married and happy. Because the family is the bedrock of society, it is important that we have healthy marriages and happy homes. So, my thinking in setting up RareGems Counselling and Coaching was to take premarital counselling outside of the church environment to reach more couples. I was mindful of the larger picture, which is that society is better off when the family unit is thriving. Families can only thrive when husband and wife have a wholesome relationship. Already we were seeing the impact that a lack of understanding of foundational principles was having on marriages. I felt more needed to be done and this is what inspired me to become a professional Marriage Coach and I set up my company as a vehicle to offer this service to the world.But I also realized that I would need to equip myself because my audience was now different and church rules would not apply. So, I had to equip myself with learning to be able to offer value and truly address needs that existed. Another thing I discovered was that even when preparing couples for marriage some had issues from their childhood that needed to be addressed and resolved. This meant that I had to be more than just a marriage counsellor. I had to be fully equipped.

 

Perception of marriage as it relates to Nigerian society

I would say that we are a very traditional and religious society, governed by cultural values and norms. Marriage is desired and desirable by most Nigerians, up from the time of our parents till now. So, there is still an associated stigma when one is not married. This is what puts singles, especially single women under pressure to want to marry at all costs. Because of this pressure, many make the wrong choice. Also, you have cultural interpretation, where many believe that because the man is head of the home, it is interpreted to mean that he is lord and master of all. Many men abuse their position of headship because they don’t understand what being the head of the home calls for. So, a lot of women suffer hardship in their marriages. I get calls from wives whose husbands brandish the head of house status like a badge of honor, while falling to take responsibility.

The sad thing is these men have no understanding of the responsibility aspect of being head of the home. I believe that every man needs to be taught the leadership style of Jesus. Jesus came as a servant leader and so one of things I say is that the position of headship that husbands hold in their homes is a position of servantship. They are chief servants because true leadership is all about service.

What makes me happy though is to see that the younger generation are coming into an understanding of this concept. Men are more willing to love their wives through service. They are more present and involved in making their marriage work. So, I would say that things are evolving, yes, the evolution is slow because you only see these changes in thinking and behaviour in urban areas and even in the urban areas, it is not yet a prevalent pattern. We still have a long way to go.

 

Experience as the head of marriage counselling unit in my church 

It’s been amazing because I love what I do. I recently became the head of department and I work with women who are also passionate about helping young couples start married life with a deep understanding of what marriage is about. Our focus is to teach them and equip them with needed skills for building a healthy marriage.

We operate a one-on-one counselling system in my church. This is different from group counselling where several couples are counselled together at the same time. The beauty of the one of one method is that the couple can confide in you. They get to share their challenges and I can help them work through it.  Because we are also spending a lot of time together, I am observing patterns and can give feedback appropriately. We have a very rigorous but also interesting counselling program that spans a period of 3 months. The process is engaging and participatory. It’s not about the counselor just preaching at them. You must get to know your couple and understand their journey because it’s not a one size fits all. The feedback from couples has always been very rewarding.

The role of the church in helping young couples navigate their marital journey 

I believe that the church needs to be at the forefront of helping couples navigate their marital journey. Firstly, marriage is God’s idea, and we need to uphold the principles He laid down regarding marriage. The marriage relationship is also a deeply spiritual one, otherwise how do you explain the concept of two becoming one? I believe that the church should be at the forefront of helping young couples have a deep understanding of the marriage institution and of God’s original design for marriage.

Secondly, I would also say that to be more effective, church counsellors need to be trained professionally on basic counselling skills. This is because the quality of counselling can only be as good as the knowledge of the counsellor. You can’t give what you don’t have. Many teach using their experience, this is wrong because if you have a bad experience, you will be projecting fear to the couple. Also, you must know that people’s backgrounds are different and when it comes to marriage, it is never once size fits all. So, regarding the role of the church, I say the church needs to be at the forefront both in premarital and post marital counselling.

Lastly, for the church to be at the forefront, we need to have a system of counselling that actually works, and couples need to feel safe coming to the church with their challenges. They need to be assured that there will be no judgment or condemnation. People need to see the church as a solution centre. Many churches have robust premarital counselling programs but the post marital one is lacking.  A lot of work still needs to be done regarding post marital counselling.

 

Challenges

Quite a few, number 1 being that counselling is still relatively a new concept in Nigeria. The need for professional marriage counselling is a novel concept so people are reluctant to make the financial investment. They are willing to spend millions on the wedding day, but do not see the need to invest in the actual marriage. Unfortunately, the cost of ill preparation is actually higher and the consequences can be devastating.

Another challenge would be that sometimes you can see clearly that this couple are not a good fit for each other. You see red flags and you begin to wonder; how do you get this couple to a place where they realise that they should not be going ahead. I always say at the onset of my sessions with couples that the aim of premarital counselling is not necessarily to get you to the altar at all costs, but rather to help you make an informed decision. I once had a case where the lady decided she was not going ahead and called off the relationship.

Finally, when it comes to post marital counselling, the willingness of the couple to make needed changes is very necessary. Counselling is not a magic formula, so where there is no willingness or commitment from the couple, there is little or nothing that a counsellor can do.

Other projects and activities

Thank you for asking, everything I do is directed at helping couples in one way or the other. I have a book that was written and released last year called, Together Forever, Godly Principles for Building a Happy and Lasting Marriage. The book is available for purchase on Amazon and Okada books. It’s a book that any intending to wed or newly married couple can pick up and read together. I have poured what I do in one-on-one sessions with couples into the book, so it’s a valuable resource for any couple seriously committed to making their marriage work. I also have 3 online courses which I created last year.

  1. How to have an engaging productive conversation on expectations before marriage
  2. How to grow your intimacy through the power of effective communication.
  3. Create your dream marriage, your marriage blueprint.

The courses are available for purchase on my website, Taiyealuko.coach.

I am also host of a podcast called, The H.A.P.P.Y Home Podcast this podcast is available on https://www.buzzsprout.com/1670839/episodes as well as all podcast platforms.

Finally, I have an upcoming masterclass for dating and engaged couples that I will be holding in February. The focus of the masterclass is to equip couples with very needed skills for making their marriages work. It will be the first of such master classes and I will be covering several topics. Details will be available on my social media platforms very soon.

What I enjoy about Job

I enjoy being able to impact people’s lives. I enjoy bringing the couples to a place of awareness and understanding, of themselves, their partners, and the marriage institution. It’s really a journey or transformation and I love seeing couples go through that journey and the growth that takes place in their relationship. When you are able to influence or impact people’s lives in deeply meaningful ways, it is always a rewarding experience.

3 women who inspire me and why

  1. Late Pastor Bimbo Odukoya, of blessed memory.

She was passionate about marriage but more importantly she was passionate about the single person being whole as a single first. She understood that if you are not whole as a person first, there is no way you can build a healthy marriage. She challenged mindsets with her preaching, and she shaped my thinking and beliefs about marriage when I was still single. I went into marriage having been properly schooled by her teachings at Single and Married Fellowship back them. It’s interesting to note that I even met my husband at one of her singles programs. She would always encourage us to mingle, so that evening at one of such programs, we were all mingling and just generally being friendly towards each other, in a godly way o, lol. That was how my husband mingled towards my direction and the rest is history.

  1. My mom, Mama Oluyinka Laoye.

My dad lost his job and for many years she was the breadwinner and provider in the family. It wasn’t easy for her, but she stayed with my dad despite the challenges. She ensured that we grew up in a happy home. She made lots of sacrifices for her children and for her husband. I say it often, that for a long time I never understood single parent households, because I agree up seeing my parents together.

  1. Lastly, I would say more recently, Pastor Mildred Okonkwo. She is fearless in her preaching and teaching about marriage. She is not afraid to say it as it is. She is also practical in her approach whilst also promoting godly principles regarding marriage. She is one woman who is so full of wisdom, and I admire her a great deal.

To young women who are trying to find the right partner

Firstly, get to know yourself and love yourself. Get to understand that you are valuable and priceless. As a young woman don’t undervalue yourself. Many women are making wrong choices because of low self-esteem. I want young women to know that they are precious and priceless. Secondly, you must have your values. Know what is important to you and have a vision for your life because if you don’t know where you are meant to be going, all roads will look attractive. Set standards for yourself. It is very important particularly with regards to choosing right. Lastly, if I am to choose one critical quality to look out for, I would say kindness. Look out for a man that is full of kindness. You will see this in the way he treats all those around him including his family members. Kindness is such an overlooked virtue but is so critical for marriage success. It is particularly important for men to have kind hearts. There are too many stories of wickedness out there, it is heartbreaking.

There is so much more I can talk about but, let me leave it as these for now.

 

Nuggets and lessons from my 22 years marriage  

We clocked  22 years in marriage on the 14th of January. For me it has been a journey of learning and growing, that is one of the most beautiful things about marriage. One of the greatest gifts you can give your spouse is the gift of acceptance. Acceptance is a gift that is not just for your spouse but also for you. My husband and I are very different and in the early days of our marriage I used to feel so frustrated with some of the things he did. I would be miserable wondering why this man just can see it the way I do. But then I began to understand that difference is not bad, I learnt to appreciate him for his uniqueness and accept him for who he is. That was when I started understanding the power of acceptance. My learning to accept him helped me to begin to enjoy his uniqueness. I stopped wanting him to be like me but learnt to love, honor, and respect him just the way he was. Remember that we can’t change anybody, so trying to change our spouses in subtle and not subtle ways, only leaves us frustrated. When I stopped trying to change him, I freed myself from that frustration. Now acceptance is a gift to your spouse because you say to them with your actions that they can be themselves with you. That even with their flaws and frailties you love and appreciate them. Every human being on earth wants to feel accepted, so when you give the gift of acceptance to your spouse, they can be vulnerable and truly be open with you. Once you create an atmosphere of unconditional acceptance in your home, things become easier.

Another nugget I would mention is that marriage is a journey. There are seasons and stages that every marriage must pass through. Recognizing the season your marriage is at, is key. That way you can deal appropriately with challenges per season. Many times, people give up easily or early because they don’t take a long-term view. One of the things I say to couples is that, if God has purposed that He has a mega blessing that He wants to release in your marriage in the 10th year and you get to the 5th year and decide to call it quits because you feel the challenges are too much, you have missed the mega blessing is year 10. God sees and knows all regarding us. We need to trust Him more and follow His lead.

Being a Woman of Rubies

I believe every woman is a woman of rubies. As women, we are precious and priceless. We are beautifully crafted masterpieces, specially created by our Master. Every woman carries beauty on the inside and that is our strength. We women are nurturers and co-creators with God.  In the bible, rubies are associated with beauty and wisdom. I see every woman as beautiful and full of wisdom. As for me as a person, because I am a woman, I am automatically a woman of rubies. You know rubies are precious gemstones and coincidently, I once belonged to a women’s network where we all had to give ourselves descriptive names. The name I chose for myself is Gemstone. I see myself the way God sees me as a beautiful gemstone, crafted in His image and likeness. My friends still call me Gemstone Taiye till today. For me it is a reminder of the value that I carry.

 

Also, I am passionate about pursuing my purpose, I understand who I am and the assignment I am on earth to fulfil. I can say this now, confidently but it has been a journey of learning and growing. I am not afraid to be myself. So, for me, I am passionately walking the journey of purpose. My goal this year is to help 1000 couples and 5000 singles. I want to help 1000 couples build happy and healthy homes. The strength of the home is the strength of society, the home is so important. But I also recognise that it starts with the individual first. You cannot give what you don’t have. Wounded people wound people and we see a lot of that in marriage. That is why the mandate of 5000 singles exists. If you are whole as a single person, you stand a better chance of making a success of your marriage whenever it happens.